Sun Cellular sees sustained growth in mobile Internet revenues

Sun Cellular, a unit of dominant carrier Philippine Long Distance Telephone Co. (PLDT), sees a sustained growth in mobile internet revenues on the back of improved nationwide coverage and robust sales of smartphones.

Sun Cellular vice president for data services Michele Curran said in a statement that the company hopes to sustain the 71-percent growth in mobile Internet revenues in the first quarter of the year as improved nationwide coverage and the strong sales of its attractive smartphone offerings boosted demand for mobile Internet services.

“Given the market shift to smartphones, we have taken a proactive stance in addressing the growing market of data users. We continue to expand our network reach, boost browsing speeds and focus even more closely on addressing the specific browsing needs of consum- ers,” Curran stressed.

He pointed out that Sun Cellular generated a 53percent revenue increase in its pay-per-use mobile Internet services and a robust 76-percent growth in its revenues for mobile internet add-on plans compared to the first quarter of 2012.

Banking on the capacity of smartphones as mobile platforms for online-based content, he said Sun Cellular has complemented its regular browsing services by introducing its series of “Forever Loads” which offer unlimited access to top social networking sites like Facebook, Twitter and Yahoo!.