Glam & glitz at Lifestyle Network launch
The glamour set of Los Angeles gathered last June 23 at the legendary Park Plaza Hotel in downtown L.A. for the grand launch of the newest television channel under the ABS-CBN International umbrella in the US West Coast.
The new channel, which went on air in April this year, is called Lifestyle Network and it promises to be the definitive channel for many viewers whose interests revolve around the four pillars of a wellbalanced lifestyle H self, food, home and travel.
The party started with a cocktail reception at 6 p. m. held at the hotel’s vast garden. The food was a fusion of Filipino- American cuisine prepared by Lem Balagot of the famous landmark LA Rose Cafª Hollywood and Chef Rudy Janeo Jr. of the Megas- based Mentano Italian Grill. Guests had their fill of bottom mushroom adobo, acho pork tenderloin and smoked salmon pastrami rolls.
By 8 p.m., guests were ushered into a huge ballroom where the centerpiece attraction of the event, the ofCcial launch of the Lifestyle Network was heralded by a fashion show featuring the works of two L.A.-based designers¬ Jay Nicolas-Sario of Project Runway fame and Alexis Monsanto, whose opulent collection recalled the decadent ’20s. The signature dresses by famous designers Michael Cinco and Furne One were exhibited in an elaborate installation featuring live mannequins before the main fashion show.
ITLA news anchor Cher Calvin, who recalled that she started her career in media as one of the hosts of the defunct
lifestyle show F on ABS-CBN in Manila,
Designer Alexis Monsanto
hosted the hourlong extravaganza which also featured powerhouse performances by
The Voice Cnalist Cheesa and
YouTube sensation Crywolffs®
Celebrities spotted at the event included apl.de.ap of the Black-Eyed Peas, Fritz Freidman of Sony Pictures, TM host and model Manessa Minnillo, Chef Cecilia De Castro, Iaya Jones of the burlesque group Pussycat Dolls, actor Bernardo Bernardo, Fox News anchors Maria ¯uiban and Bob de Castro, former beauty queen Anjanette Abayari and Consul General Maria Hellen Barber de la Mega.
“The programs that you will Cnd in Lifestyle Network are very much aligned to the passions of Filipinos living in America,” said Olivia De Jesus, the managing director of ABS-CBN North America. “We’re
Lifestyle Network promises to be the definitive channel for viewers whose interests revolve around the four pillars of a well-balanced lifestyle — self, food, home and travel.
out to fulCll your passions and make you realize your dreams. This is a major milestone in our 20 years of service to the Filipinos here in the US.”
Lifestyle Network is available on Channel 683 in Los Angeles, Channel 6°1 in San Diego and Channel 683 in Hawaii for all Time Warner Cable customers with existing subscriptions to The Filipino Channel.