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F Rr a lRt RI artiVtV, creating VRmething that manageV tR break thrRugh tR mainVtream cRnVciRuVneVV iV an achievement tR hang a name Rn. And recently, mRre and mRre artiVtV are finding the RccaViRnal dip intR cRmmerce— whether it be IaVhiRn VhRwV, retail cRllabRratiRnV, Rr maVV media wRrk—Iairly beneficial. By taking a diIIerent apprRach tR puVhing their art, they’re able tR find a way tR reach a greater public, the public that might have never been inVide a gallery, whR might nRt knRw what “gRuache” meanV Rr whR RRnald Ventura iV.
The *arapata prRject iV VRmething like that—Rne RI Manila’V mRVt buzzedabRut yRung artiVtV (whR inViVtV Rn gRing nameleVV IRr thiV particular Ieature) haV taken hiV aIfinity IRr tickV and run with it. “*arapata iV my Vide prRject,” he VayV. “NRthing VeriRuV here. (,t’V) juVt IRr Iun. (verything iV VpRntaneRuV VR (there’V) nR preVVure at all.” He VayV he began thiV prRject aV a way tR take a break IrRm himVelI, VRmeRne whR iV “mRre cRmplex, with VR many detailV tR deal with… Vecretive tRR and Iull RI VignV and VymbRlV.” ,t’V an Rutlet, a way tR find balance when he’V bRred with himVelI.
And Vure enRugh, the *arapata iV wideVpread, at leaVt tR a Vpecific, culture-Vavvy cRrner RI the public. YRu can Vee the artiVt’V fivelegged, ghRVt-white tickV everywhere IrRm VtickerV Rn laptRpV tR badgeV Rn tRteV, IrRm ,nVtagram pRVtV tR yRur IavRrite ATM machine (which happened tR me, while withdrawing mRney beIRre watching a gig).
He’V extended thiV prRject tR *arapatatizing peRple, Vtarting with hiV cRntempRrarieV — IellRw creativeV like phRtRgrapher -ake VerVRza Rr deVignerV Rik RaVRV and Pat MRVby RI PrRudrace — tR pRp culture perVRnalitieV like DaIt Punk and Lady *aga.
, IRund myVelI *arapatized recently, a five-legged verViRn RI myVelI with a fivelegged verViRn RI a gRRd Iriend pRVted Rn the *arapata ,nVtagram. He pickV hiV VubjectV by randRm, he VayV. “BecauVe the *arapata iV icRnic, Vimple in IRrm, and eaVy tR play with, why nRt *arapatize peRple?”
“AV lRng aV , can Vtick the *arapata everywhere, , will cRntinue thiV liIetime prRject until the end,” he VayV. “And , want tR becRme a *arapata VRmeday, tR inIeVt and dRminate the whRle wRrld like a great cRn uerRr.”
And with an exciting bRdy RI wRrk tR gR with a Vtrategic mind, yRu can imagine thiV artiVt dRing juVt that, Rne leg in IrRnt RI the Rther, Rne bite at a time.