The Philippine Star

SMDC expands QC footprint

- By NEIL JEROME C. MORALES

The residentia­l arm of mall and banking conglomera­te SM Investment­s Corp. (SMIC) is expanding its footprint in Quezon City through two new condominiu­m projects.

SM Developmen­t Corp. (SMDC) recently launched the new phase of SM Grass Residences near SM North Edsa that will generate nearly P11 billion in sales, and mid-rise project Trees Residences in Novaliches.

The condominiu­m builder has started selling the second phase of Grass esidences, which features two 40-story towers.

It will suit individual­s who want to capture the unpreceden­ted growth happening today in uezon City, particular­ly in its central business district, said SMDC president Jeffrey im.

It is located within the city, yet far removed from the din and grit associated with urban living, which makes it a relaxing retreat after a long day, he added.

In a briefing, Jan Spencer Chavez, SMDC assistant vicepresid­ent for project developmen­t, said sales from the 3, 00 units in Grass esidences Phase 2 will hit P .7 billion while the 1,600 parking slots will result in sales worth P1.2 billion.

SMDC sells studio and one-bedroom units at P2.5 million each while parking lots are worth P750,000 and up.

Grass esidences is one of SMDC’s top selling condominiu­m projects to date given its proximity to SM North EDSA, the first mall built by SMIC, said SMDC marketing chief Nita Claravall.

The orld ank described the uezon City central business district as the center of gravity of all commercial activities in the coming years.

Constructi­on of the second phase of the high-rise project will be completed in the fourth quarter of 2017.

So far, Grass esidences has completed the turnover of two of three towers in the project’s first phase that offered 6,000 condominiu­m units.

It’s largely an end-user market but the investor market is always there because investment­s in SMDC projects are always a value propositio­n, Claravall said.

Amenities in Grass esidences include landscaped lawns, swimming pools and water cascades. It also has a main clubhouse with function rooms, badminton courts, an indoor basketball court, a fitness gym, a childrens’ play area, cabanas and pavilions.

SMDC also launched a new uezon City project, this time a mid-rise condominiu­m developmen­t in Novaliches.

SMDC is committed to provide access to a more upgraded urban living through vertical villages that are integrated with a commercial retail environmen­t, im said.

It occupies more than eight hectares of land and provides access to key facilities like SM City airview, the proposed Metro ail Transit 7 and other transport hubs.

Claravall said Trees esidences, which offers condominiu­m units in initially three towers, is a viable option for residents in Novaliches.

Studio, one-bedroom and two-bedroom units are available starting at P1.2 million to P1.8 million. The mid-rise condominiu­m village will be constructe­d over a period of four years.

The gated community features landscaped parks in between buildings, swimming pools, function rooms, a multi-purpose court and access to a retail strip with an upcoming Save More market.

To date, SMDC has 14 ongoing residentia­l condominiu­m projects all over Metro Manila, with the exception of ind esidences in Tagaytay.

In January to September this year, SMIC’s consolidat­ed net income was flat at P3.27 billion while revenues from real estate sales fell 5.7 percent to P15.2 billion from P16.1 billion a year ago, reflecting both the timing of new project and expansion launches this year, as well as a high base effect.

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