Cynos ambassador Alex Carbonell leads seminar for salon professionals
)or three years now in the 3hilippines, international hair care brand Cynos has been instrumental in helping hairdressers and salon owners stay rele ant in an industry that is continuously e ol ing.
nd through its annual Look and Learn seminar series, Cynos helps them sharpen their skills and pro ides them with more product knowledge and understanding of product usage for different hair types, tools and eTuipment used for cutting and styling hair.
7his year, Cynos brand ambassador lex Carbonell, creati e and learning director of ench )ix 6alon and the creati e direc tor of 6tudio )ix 6alon, spearheads the seminar and joins Cynos’ general manager 5osa 5amos Cinco marketing manager Lynne 2na and the brand’s technical team. 7he e ent commenced on )ebruary in Cabanatuan and 7arlac. It was then held in Cebu City last 0arch where some participants attended. 6ubseTuent enues of the seminar are lined up this year namely in aguio, 4ue on City, 3ampanga and a ao. 7he seminar is a continuation of Cynos’ first Lokbook project where the brand teaches hairdressers color and cutting techniTues helpful in achie ing Cynos’s stylish looks.
lex, the acknowledged king of cut and color, shares his precision cutting techniTues as well as ways to choose the right hair color to complement one’s skin tone. +e works his magic on the tresses of some of the country’s famous celebrities and beauty conscious )ilipinas. +e is popular for his signature layered cuts that get better as the hair grows.
Cynos inspires career growth and creati ity by ele ating the old ways of doing things to a more efficient and professional approach, lex says. :e aim to enhance the participants’ art istry, talent and skills through continuous education and proper training as well as empowering them with the right tools in achie ing that hair beauty perfection.
7he seminar focused on Cynos color products, particularly combining Cynos 3rotein 3eptide 7reatment 337 that can help achie e better color results without compromising the hair’s ibrancy. Its .eraton hair cocktails, an inno ati e hair color with .eratin and +.(.6. high energy sphere particles, lea es hair essentially damage free. 7otally ammonia and peroxide free, it is featured in the Cynos collection of lex that highlights ariety of ibrant color shades especially for summer. .erasilk ero .eratin 6moothing treatment is also featured for clients looking for organic alternati es, because it is percent hyde and thioglycolic free.
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