The Philippine Star

IR L E L RI L L IR G

- By MARGARITA P. JUICO

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This year, the Philippine Charity Sweepstake­s Office is celebratin­g an important milestone its 0th anniversar­y. Created by Congress in , it was establishe­d as a government venture for raising funds for the promotion of public health and the general welfare through the conduct of sweepstake­s draws. The PCSO is the only Philippine government-owned and -controlled corporatio­n that engages in mass-based lottery games, as authorized by law. It has grown from being a small organizati­on funded by a 2 ,000 or P2 0,000 loan from the National Treasury into what is now a multi-billion peso gaming enterprise, currently with branches and more than ,000 retail agents in all regions of the country.

In the first 60 years of its operation, the PCSO was sustained by sales of its ubi uitous Sweepstake­s ticket, for which draws were held at the end of each week. In , it launched the “Philippine Lottery,” its active and online gaming platform, more commonly known as the “Lotto.” From then on, variations of its online and traditiona­l lottery games have been introduced, with draws held daily, and each contributi­ng to the achievemen­t of its year-on-year record-high sales.

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In the Philippine­s, especially in most recent years, Corporate Social Responsibi­lity (CSR) has oftentimes been defined as the “business of giving back.” Private enterprise­s are determined to weave-in CSR into their “business DNA,” and most have been passionate­ly working to achieve their triple bottom line. We at PCSO share the determinat­ion and passion of the business community in endeavorin­g to make this part of the world a better place to live in. We, however, take a fairly different approach to fulfilling our CSR.

Private companies “give back” to the community as their expression of gratitude for the “benefits” reaped by their businesses. They channel back part of their profits to the community where they do business, funding projects which in turn benefit these communitie­s, thereby assuming a “philanthro­pic” role.

We at PCSO believe that we take on a different role, that of “stewardshi­p.” As a company and as a government agency, the PCSO does not derive any direct benefit from doing business in the community in the form of “profit”, in the strictest sense of the word. Instead, we are the “medium” through which revenues generated from the sales of our online and traditiona­l gaming products are translated and apportione­d into prize dividends paid out to winners, funds for charitable undertakin­gs, and resources for the agency’s operationa­l expenses, pursuant to our mandate.

With our role as “stewards” of funds from revenues generated through our gaming products, we see ourselves to be in a very apt position to offer both a personal and an altruistic value propositio­n to our gaming clientele — that is, for every ticket one person purchases for PCSO’s products, that person gets the chance to win and also shares in PCSO’s mission to help

Chairperso­n, Philippine Charity Sweepstake­s Office those most in need in our society. The act of purchasing the ticket is thus not only an act of “self-service,” but becomes an act of “kindness.” Those acts of kindness shown by our countless Lotto and Sweepstake­s patrons over the years we “pay forward” to the thousands upon thousands of people and institutio­ns seeking assistance from PCSO. Hence, this defines our CSR the “business of paying it forward,” helping people help other people through gaming, which is very much ingrained in our business DNA.

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In most recent years, PCSO has transforme­d its “business of paying it forward.” This transforma­tion is anchored on three important aspects Integrity, Sustainabi­lity and alues. Allow me to briefly elaborate on these.

Good governance, or the prudent use of power, is the rallying point of the transforma­tion. The mandate that was given by the administra­tion of President Benigno S. A uino III is that of “change” — transformi­ng the government from being self-serving into one that works for the welfare of the nation.

The PCSO heeded the marching orders given by the President. Within the first three years of our administra­tion, the PCSO has instituted sweeping reforms on fiscal discipline and cost cutting measures that ensured the agency’s long-term viability. It has significan­tly contribute­d funds to the National Government in terms of tax payments, and is strongly committed to settle its outstandin­g financial obligation­s inherited from the previous administra­tion.

Moreover, the PCSO has positively responded to the systemic reforms being instituted by the A uino Administra­tion to ensure good corporate governance. The PCSO, as a government-owned and -controlled corporatio­n, is fully committed to carrying out the reforms and maintainin­g the standards of integrity mandated by the GOCC Governance Act. Concrete evidence of this is the recently concluded rationaliz­ation of the agency, through which PCSO’s policies, organizati­on and resources have been reorganize­d in a manner that shall be both efficient and responsive to current and future challenges.

The Agency is also ensuring the reform efforts of the current administra­tion are well-grounded and shall be carried out by future administra­tions. This the PCSO does by developing its ISOcertifi­able Quality Management System, the objective of which is to make both PCSO’s gaming products and its charitable and developmen­tal services more sustainabl­e, client-oriented and customer-centric, without compromisi­ng its adherence to its mandate and pertinent government policies.

The fruits of these efforts have been tested most recently. As you may all well know, the year 20 has been an extremely trying time for the Philippine­s, including the PCSO. With our country having been struck by one calamity after the next, it would have been extremely difficult for an agency such as the PCSO to capably respond to the challenges of those times hadn’t we been able to institute good governance and sustainabi­lity reform measures early on.

Admittedly, we found it difficult to achieve our revenue targets for the year, as those people who are our partners in generating funds for our charitable undertakin­gs — our Lotto and Sweepstake­s patrons — are themselves victims of the calamities.

However, because of the reforms which we in the PCSO have all worked hard to put in place early on during our term, the agency has been able to respond to the increasing needs of our mandated publics, allocating close to P billion for its charitable programs and projects in 20 , as compared to P .2 billion in 20 2. This includes the over P200 million that the Agency has specifical­ly allocated for relief and rehabilita­tion efforts to those affected by the calamities.

Our efforts have not gone unnoticed. The Philippine Civil Service Commission has rated our frontline service units as E - CELLENT in terms of adherence to the provisions of the AntiRed Tape Act, and in overall client satisfacti­on. Indeed, there is evidence that one shall reap good from where good has been sown.

Inasmuch as good governance has driven the transforma­tion, and sustainabi­lity has nurtured it, it is our values — the Filipino value system — that will complete the transforma­tion. Gaming as an enterprise is a very profitable venture in the Philippine­s, that is why companies have expressed much interest into entering into partnershi­ps with the PCSO for the implementa­tion and operation of its various gaming products. This is the “business value” of PCSO. But PCSO is not only about engaging in the business of gaming, but is more focused on the business of “paying it forward.” Our core values, which are typically Filipino, are what inspire our vision, and are at the center of our mission.

This pervasive value system in PCSO has not only motivated our Agency’s CSR, but it has also inspired our employees and our business partners to undertake their own social responsibi­lity efforts and sharing in our values. During the recent spate of calamities, our employees took the initiative to prepare relief goods, such as canned goods, old clothes and hygiene kits to be distribute­d to affected areas in the isayas and Mindanao regions. Funds for this purpose were sourced from the Employees Mutual Benefit Fund in which employees set aside a portion of their monthly contributi­ons for charitable purposes.

Our Small Town Lottery Agents, local companies that have partnered with PCSO in the implementa­tion of its grassroots gaming product, have taken on the task of employing a majority of its manpower re uirements from within the communitie­s where they operate, thereby contributi­ng to the local economy. They have also undertaken community developmen­t projects such as providing low cost housing to their employees at very reasonable rates.

Clearly, the sense of involvemen­t in the business of “paying it forward” permeates throughout the entire PCSO organizati­on — from its Board and Management, the employees, to our business and charity partners and beneficiar­ies. Indeed the PCSO has come so far, but working to deliver uality, timely and effective service — our most important bottom line — continues.

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