The Philippine Star

Cynos on nationwide ‘I Can Do More’ campaign

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To succeed in the pro essional hair industry is to have an insatiable thirst or knowledge. These are the wise words o celebrated hair guru Alex Carbonell who is now the brand ambassador o internatio­nal hair care brand, Cynos.

Alex is at the helm o the brand s nationwide campaign that advocates an I Can o More attitude among pro essional hairdresse­rs and stylists in the country.

To reali e this vision, Cynos in collaborat­ion with Carbonell has lined up several projects including the Look and Learn seminar series which serves to highlight education as a undamental tool to growing one s business with Cynos as a partner in this growth.

Carbonell says that Cynos extensive range o products gives hairstylis­ts more room or creativity and experiment­ation, allowing them to do more and play with di erent looks, colors, styles and finishes. This was best embodied in the

Hairventur­es Lookbook, an anthology o hair trends inspired by our o the world s vibrant cities South orea, Milan, ew ork and Manila executed by the hair guru himsel using Cynos revolution­ary hair products that included the dust- ree powder that can lighten hair with less damaging e ect Cynos ano Ceramic erming Lotion that permanentl­y adds so t waves or a bouncy e ect and Cynos ertu straighten­ing lotion or lat- pin needle straight texture.

Carbonell s partnershi­p with Cynos, meanwhile, has reignited his commitment to teach. As Cynos brand ambassador, I am committed to education. I am out there telling stylists that as creative people, we need a product that we can trust. Cynos has a wide range o innovative hair products that can help our stylists become the best artists. Cynos Inside air Care is exclusivel­y distribute­d in the hilippines by ew Summit Colors ist. Inc.

or more in ormation, please call 632 5110735 / 8510421 or like https://www. facebook.com/pages/Cynos-Inside-Hair-Care and ollow their Instagram account @ cynosinsid­ehaircare

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