Edsa Shangri-la names director of communications
Edsa ShangriLa, Manila has appointed Cristina del Carmen director o communications o the multi-awarded city resort hotel, the first Shangri-La property opened in the hilippines. ith over ten years o combined experience in the hospitality and advertising industries, del Carmen has served at European five-star luxury hotel brands, as well as in global creative agency networks. Strategic marketing communications, public relations, advertising and events management are among her core competencies.
otel general manager atrick Schaub shared, e are delighted to have Ms. del Carmen with us. She espouses the core values that we at Shangri-La stand or, and I am confident that her experience, dynamism and passion or service excellence will enable her to drive the hotel s brand communications and community relations e orts with great success.