Whirlpool most trusted brand in washing machines

For the fourth year in a row, Filipino consumers have spoken: Whirlpool is still their brand of choice in washing machines.

Once again, Whirlpool has been conferred with the Ultimate Seal of Consumer Approval as one of the Most Trusted Brands for Household Products for the washing machine category in the Reader’s Digest Asia’s Trusted Brand 2014 Awards.

“Receiving this award not only once or twice, but four times in a row is simply overwhelming and we are filled with gratitude and pride as this recognition comes from the Filipino consumers themselves,” said Joy Catiis-Cruz, Whirlpool marketing manager.

“The trust they have in Whirlpool is proof that we are a brand committed to bringing only high-quality and energyefficient products to help make the lives of Filipino families more convenient,” she added.

Achieving the Reader’s Digest Asia Trusted Brands status is a recognition of consumer approval, as the survey reflects consumers’ choice of their most trusted brands among the thousands available in the market.

Launched in 1999, the Reader’s Digest Asia Trusted Brands has established a solid reputation as the premier consumer-based survey in Asia, providing an objective and reliable reference for consumers throughout the region.

With the recognition, Whirlpool said it is committed more than ever to continue its legacy of energy efficiency, durability and innovation.

The trust extends not only to its washing machine products but also to all of its core products as well. Whirlpool’s product line consists of refrigerators, freezers, microwave ovens, washers and dryers, inverter air conditioners. and cooking appliances.