Showcasing the Kapuso brand to the world
GMA Worldwide, Inc. (GWI) continues to showcase the best of what the Kapuso Network has to offer by participating in various TV content markets all over the world.
Over the years, GWI — being the global content distribution and acquisition arm of GMA Network — has opened doors of new opportunities for Kapuso programs and artists through content development partnerships and international distribution deals.
In April, GWI participated in the biggest gathering of entertainment industry professionals, the MipTV Market Exhibit in Cannes, France. Here, top TV execs and creative talents from 100 countries had the chance to preview some of the network’s latest programs for international licensing, among them Carmela, The Borrowed Wife, Rhodora X, Innamorata, Kambal Sirena, Paraiso Ko’y Ikaw and Magkano Ba Ang Pag-ibig.
Jocelyn Go, GWI AVP for sales and marketing, noted on the positive response for Kapuso programs, “Buyers and other TV groups predominantly radiate positive and enthusiastic reactions when presented with GMA programs. This is an acknowledgment of the high standard and im- proving quality of our products.”
Aside from MipTV, GWI also hosted a booth at the NATPE conference in Miami, Florida. Titles that were highlighted include Katipunan, Titser, The Politician (Bayan Ko) and Love Sonata.
GWI likewise established a strong presence at DISCOP West Asia in Istanbul, Turkey and at Hong Kong Filmart, the largest content exhibit in Asia.
In the first quarter, GWI sold over 1,000 hours of programs and movies for airing in Myanmar, Cambodia, Vietnam, Malaysia, Brunei, Singapore, South Korea and the US.