Tinta Awards winners known July 10
The Tinta Awards celebrates the the most creative in the print industry. Awarding ceremony will be on uly at the Events Center, Century City Mall, Makati City where deserving campaigns will take home coveted gold, silver, and bronze trophies. The best of the best will also win the Tinta Print Ad of the ear, Tinta Agency of the ear, and Tinta Advertiser of the ear.
ow on its th run, Tinta Awards is considered a force in the field of creative print. As the first Philippine press awardgiving body geared toward recognizing excellence in print advertising, its aim is to encourage creativity in print and to keep the spirit of print media alive in an increasingly digital terrain.
We have received a record number of entries in the Tinta Awards. Over entries were received from entrant companies a healthy indication that the print medium remains robust and a relevant platform for advertising creativity. This year, we have a prestigious panel of ury members from the advertising, media, and digital agencies headed by Raoul Panes, the highly awarded chief creative officer of Leo Burnett Philippines,” said Tinta Awards chairman Angel Guerrero.
Print advertising is becoming more challenging given today’s diverse media options and the consumer’s ever-shortening attention span. ow to make the eye linger on a page a little longer here’s where creativity comes to the fore,” said Panes, Tinta allows us to reward those able to do it best.”
Rounding up the ury are TBWA Santiago Mangada Puno creative director and head of design Manuel illafania, BBDO Guerrero executive creative director Dale Lopez, Ace Saatchi Saatchi creative director Denise Tee, DM aymeSyfu Digit executive creative director Eugene Demata, McCann Worldgroup deputy executive and creative director oel Berme o, Carat Philippines chief executive officer Boy Pangilinan, Omnicom Media Group Philippines president CEO icanor Gabunada r., avas Media Ortega chairman and CEO os Ortega, Starcom Mediavest managing director oanna Mo ica, MEC managing director Malu asallo, ABS-CB Broadcasting Corp. chief digital officer Donald Patrick Lim, and Smart Communications Inc. group head for media convergence Leah Besa imenez.
We have a very good ury all experts in their fields. I’m confident we will all learn from each other. I have no hard and fast rules about running a ury. We all ust have to agree on how high we’ll set the creative bar. Both idea and execution will have to be superior in the winning works. The best ones tend to stand out at the outset. They catch your attention, as they should on a newspaper or magazine,” Panes added.