BIGGEST LED BILLBOARD:

The Mall of Asia Arena unveiled recently the biggest digital billboard in the Philippines, one that will accommodate promotional materials of MOA Arena events, ads of brand partners, live newsfeeds, traffic updates, weather updates, and other information that are significant to the public. This giant digital billboard will be called the Mall of Asia Arena Media Mesh. As a celebration of the Mall of Asia Arena’s official second anniversary, the Mall of Asia Arena Media Mesh is designed to encourage awareness of shows at the Mall of Asia Arena, and inform the millions of patrons that visit the Mall of Asia Complex of weather forecasts, flood advisory, and traffic updates on its more than 700 square meters digital screen. With its extensive reach and state-of-the-art quality, the Mall of Asia Arena hopes to give back to its progressive community by being the ‘eye’ that watches over them. “As Mall of Asia Arena holds numerous amount of patrons at a time because of the local and international acts it houses, and as it is one of the main attractions in the Mall of Asia complex, it is just fitting that the center of its eye is the Philippines’ biggest LED Billboard” said Edgar C. Tejerero, president of SM Lifestyle Entertainment, Inc. Through this interactive billboard, the Mall of Asia Arena Media Mesh with its structural and massive form is definitely a charm within the complex. Photo shows (from left) Arnel Gonzales, assistant vice president of Mall of Asia Arena; Edgar Tejerero, president of SM Lifestyle Entertainment, Inc., Hans Sy, president of SM Prime Holdings, Inc, Chico Sy, vice president of SM’s Engineering Design and Development)