Alviera takes off on a high note
An evening of music, great food, and lots to be thankful for set the tone for the launch of Alviera, Ayala Land, Inc.’ s (ALI) newest estate in partnership with Leonio Land. Invited guests as well as members of the media were treated to a lovely night of music wherein top Filipino artists Martin Nievera and Regine Velasquez- Alcasid, together with The Voice Kids Philippines winners, serenaded the crowd with beautiful melodies. This is complemented by a generous spread of Kapampangan cocktails for a sure feast of delight.
Alviera’s launch marks an important milestone especially in terms of progress and development in Pampanga and in the whole of Central Luzon. By building on what is currently marginally productive land in Porac, ALI is expected to bring more economic opportunities to the people in the area.
“This is indeed another big commitment for Ayala Land—not just in peso terms, not just in terms of number of residential units that we will construct, or the size of commercial area we will build. All that will follow. Foremost, it is about taking a position in a whole new region of our country that has the potential to drive national progress,” said Bobby Dy, President and CEO of Ayala Land at the formal launch of Alviera.
What is notable about Ayala Land’s philosophy of development is that it espouses inclusive growth so that everyone has a fair chance of partaking in the benefits of progress. At Alviera, the involvement of the Aetas, who are native dwellers of the place, has been considered so that the development will not solely be a center of progress, but also “a place of convergence for community and culture.” To highlight this fact, Aeta community performers joined well-known Filipino musical artists during the unveiling ceremony.
STRATEGICALLY LOCATED TO MAXIMIZE ON BUSINESS OPPORTUNITIES
The 1,100-hectare property is the first masterplanned estate in Central Luzon and is expected to provide economic opportunities for residents in the region. The first phase of the development will consist of the Alviera Industrial Park, three residential communities, two educational institutions, and the Alviera Country Club. All are set for completion within two to five years.
Certainly, the spaciousness of Alviera is particularly attractive at this time when Metro Manila is beset with problems that go handin-hand with overpopulation and increasingly congested thoroughfares. For those who need to go to the big city however, Alviera is only an hour and a half away from TriNoma in Quezon City.
In addition, the good news for those who travel to Northern Luzon is that Alviera will just be two hours away from La Union and 2.5 hours away from Baguio upon completion of the TarlacPangasinan- La Union Expressway ( TPLEX). Moreover, Alviera’s proximity to an airport (in Clark) and seaport (Subic) allows for more local and international growth opportunities. Thus, to say that “the development is envisioned to catapult Porac as the new growth center of Central Luzon and a major hub for commercial and business activity” is realistic because of the property’s strategic location and accessibility via NLEX and SCTEX. Even now, Alviera brings more opportunities for employment to residents of surrounding areas. An estimated 5,000 new jobs will be generated as the first phase of development commences.
For business owners, Alviera Industrial Park will be an ideal site. The PEZAregistered industrial park will stand on 30-hectares of land right at the entrance of the development. It will cater to non-polluting light industries with 16 industrial lots available ranging from 1 to 1.5 hectares in area. In addition, the industrial park will have standard-factory buildings in customizable sizes for lease. To date, local manufacturers with export products have already shown interest while Korean and Taiwanese manufacturers are also being attracted as locators.
ESPOUSING THE “LIVE-WORK-PLAY” CONCEPT OF PROPERTY DEVELOPMENT
As a mixed- used development that will espouse the live-work-play concept, Alviera will be home to all three ALI residential brands (Ayala Land Premier, Alveo Land, and Avida Land). Ayala Land Premier will create a new genteel community in Pampanga akin to Forbes Park with 1,000 sqm lot sizes; Alveo Land will cater to the upwardly mobile young families and will be located near schools; while Avida Land will offer highly affordable house-and-lot packages. More than 1,500 residential units will be developed for phase one and these will be up for sale by December this year.
Families with school- aged children who are thinking to invest and relocate will be interested to note that Holy Angel University ( HAU) and Miriam College ( MC) will have sprawling campuses built within Alviera. HAU, Pampanga’s largest university, is known for its business and engineering programs and will offer the same quality courses in Alviera and will also offer primary and secondary education. On the other hand, Miriam College is a progressive school that is set to provide differentiated college courses with special focus in the creative fields.
SUPERIOR RECREATIONAL FACILITIES
While recreational facilities like a mall are in the pipeline, the first phase of development will also include the Alviera Country Club, which will be built on a six-hectare parcel of land within the development. Designed by award-winning architectural firm Leandro V. Locsin Partners, Architects, it is envisioned as a facility where residents may be encouraged to get to know each other and develop a strong sense of community. The country club will have facilities for sports, games, relaxation, meetings and events, and three specialty restaurants. Club shares will be sold starting January 2015 and the country club is expected to be operational by 2016.
A SEAMLESS MELDING OF NATURE AND URBAN DEVELOPMENT
In a nutshell, what makes Alviera distinct is its natural backdrop that allows it to offer a holistic living experience with a seamless collaboration of urban development and nature.
By creating well- planned environments where people can peacefully co- exist with nature, the top-notch developer has provided opportunities where residents of its communities can enjoy the pleasures of a modern life while interacting with the natural world. With 1,100 hectares of land to work with at Alviera, the possibilities for ecologically- attentive and distinctive development become even more promising.
More than just developing thriving communities, ALI, especially with its Alviera project, aims to espouse a more enriching life for more and more people.