Why men love Black
They may not be flashy, but their style and confidence make us take notice: understated, walking around in their leather brogues, a crisp blazer with a casual shirt. On weekends, you can find them in speakeasy bars hanging out with friends over glasses of single-malt whisky. These guys are the new definition of cool, mainly because they’ve got more style with nary an effort.
Axe introduces Axe Black, a light and refined fragrance that’s the perfect match as the understated guy’s staple scent.
Axe worked with the world’s best perfumers to create a new scent that complements the effortless nature of the Axe Black man. Developed with iconic fragrance expert Anne Gottlieb, Axe Black opens with fresh top notes of watermelon ester, bergamot and frozen pear, accentuated with floral notes. The woody finish of the scent contains cedar wood and labdanum, giving it that addictive and sensual background. Together, these ingredients create a subtle fragrance that matches, rather than overwhelms, the understated man’s confident demeanor.
The new Axe Black retains the cool, energetic edge of the brand, while introducing a new and more refined take on modern masculinity. It is the right complement to the Axe Black man’s mantra: #LessEffortMoreStyle.
Axe will officially launch the new #AxeBlack on April 14 where the newest face of the brand will be unveiled.
For information, like Axe Philippines on Facebook and follow @AxePhilippines on Twitter and Instagram.