Romantic meets sporty
Global retail fashion is taking Manila by storm. As the local market continues to develop into a key market in the region, more brands are being welcomed to the evolving landscape of trendsetting style. Recently, British fashion brands are strengthening their presence in the scene.
Through the SSI Group, the latest style-setting name to arrive in the country is F&F. Found in 25 countries with over 2,100 locations worldwide, the private label clothing brand owned and distributed by Tesco (one of the biggest multinational retail chain in the world) brings to the country the Brit-inspired concept of affordable fashion.
F&F Spring/Summer 2015 collection is globe-trotting utilitarian style in understated fashion. Chic practicality is the overall statement presenting modern, fashionable “look for less” collections that keep your wardrobe up-to- date.
There’s a romantic feel to womenswear with presence of pretty florals. This summer 2015, florals are reinvented into painterly prints in the most attractive hues. The latest collection reveals the modern look of romantic meets sporty in understated luxury reflecting an active lifestyle. The urban mood for practical luxe is hitting the streets in chic casuals ranging from soft jackets, separates and dresses. Relaxed silhouettes in easy fabrics reveal an uncontrived but relevant take on modern dressing. The current vibe of fashion now is rethinking the season’s trends into ageless style.
While womenswear is in full bloom, menswear is reinventing the classic style. Old becomes new as the traditional Prince of Wales checks are updated in summer brights and blues. A whole palette of blue tones make a statement and dominate the latest collection from plains to prints. Formalities take the back seat as laid-back aesthetics make a comeback in lightweight fabrication. Denims and soft leather has taken a new twist in updated lightweight form. These menswear essentials are the current must-have style pieces this summer.
From runway to everyday fashion, the brand presents the current top trends making fashion accessible to a bigger market. Manila welcomes F&F, which carries exclusive designs for men, women and children that boasts quality and value for money. Bringing the season’s latest to the country, the top-selling brand is definitely a smart choice in keeping the local style scene on the radar.
(In the Philippines, F& F is exclusively distributed by SSI Group Inc. It will open its stores at Glorietta 3, Century City Mall, SM North EDSA, SM Clark, Wellworth Department Store at Fairview Terraces, Limketkai Mall Cagayan de Oro, Veranza Mall General Santos and Ayala Center Cebu.)