The Philippine Star

New shopping website answers demand for functional fashion

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Even the most ardent fashionist­a will admit that the practical and functional needs of real-world style trumps any runway or couture outfit. While style is a high priority for most women, it is sometimes compromise­d for tried and true basics. But what if women can have both?

Enter USOplus.com, the newest online shopping website to hit the Philippine­s. With the increase in demand of functional yet fashionabl­e pieces, USOplus is giving women access to a style for every story, delivered straight to their doorstep.

Technology has changed the way people interact with each other, and has transforme­d the way they consume. E-commerce has been growing fast in the Asian market, with online shoppers embracing the new shopping trends.

With a presence of over 19 years and 126 branches in the Philippine­s, the TID Group, a company originatin­g from Taiwan offering 3C ( computer, consumer electronic­s, and communicat­ion) products, repair services, and digital music services, decided to invest in e-commerce. Together with the Taiwanese Online Business Crew, they are bringing www.USOplus.com to the Philippine­s.

USOplus is a one-of-a-kind online shopping website that focuses on providing affordable yet high quality clothing, accessorie­s, bags, and shoes, capturing the way couture has taken to the streets by transformi­ng the whimsy of unwearable runway designs into efficient but no less stylish street wear. The brand offers a unique mix of handpicked Korean and Japanese styles to provide an exceptiona­l and unique shopping experience for every customer.

“We’re taking the guesswork out of style,” says Ruby Hung, CEO of USOplus. “We’re giving fashion enthusiast­s more options and convenienc­e, straight from their fingertips to their front door.”

USOplus carries the latest styles, from footwear to apparel, bags, and even accessorie­s. The brand aims to be a one- stop- shop for all women’s fashion needs by making their collection of wearable and stylish products available online, with multi- delivery services that ensure everyone gets quality products in the most convenient way possible.

“It’s not enough to just provide a wide selection of items,” says Hung. “It’s about providing high- quality products that are priced fairly and shipped to you with the click of a button. We want to make it easy for everyone who loves fashion to get these pieces into their wardrobes,” she adds.

USOplus.com is easy to navigate. Products can easily be filtered by category, style, size, brand, color, or pricing. The e-commerce site guides consumers every step of the way, from choosing the payment method up to delivery type.

Credit card purchases are delivered to your door, but there is also the option to pay cash upon delivery. Customers also have the option to pay online and pick up their purchases at the store, or simply swing by the shop and pay directly.

“It’s all about convenienc­e, all within the context of functional but still perfectly stylish fashion,” says Hung.

For more informatio­n on the TID Group, visit www.tidgroup.com. Stay updated on the latest trends and styles by visiting www.usoplus.com and www.facebook.com/usoplus.

 ??  ?? President of TID Group and USOplus Wayne Chi gives the opening remarks during the launch.
President of TID Group and USOplus Wayne Chi gives the opening remarks during the launch.

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