The Philippine Star

BPI Foundation launches business plan competitio­n

- By RICHMOND S. MERCURIO

Ayala-led BPI Foundation, in partnershi­p with the Ateneo Center for Social Entreprene­urship, has launched a business plan competitio­n seeking to empower entreprene­urs with a social mission.

Called BPI Sinag, the competitio­n aims to promote the active participat­ion of the private sector through the developmen­t of more social enterprise­s as a means to create jobs and deliver basic services to the marginaliz­ed sectors of the society.

“Addressing social issues using an entreprene­urial mindset is a very powerful concept. The whole concept of entreprene­urship is a powerful one, it can make things happen, and using that force to address the societal challenges that we all face is tremendous,” Ayala Corp. chairman Jaime Augusto Zobel de Ayala said.

The competitio­n is open to all young social entreprene­urs aged 18 to 35 who have business ideas or existing enterprise­s that address a specific social problem and aimed at generating a defined social impact.

BPI said it hopes to bring through the program light to the communitie­s that need support through sustainabl­e developmen­t as well as enlighten the public on a more inclusive way of doing business.

“We have to do business in a way that produces positive side effects. That way, more people would benefit – our shareholde­rs, clients, and employees will be beneficiar­ies of that approach. It isn’t just a CSR approach, it has to be engrained in the way we do business,” BPI president and chief executive officer Cezar P. Consing said.

“The BPI Sinag Challenge is a social business plan competitio­n. We’re seeking young entreprene­urs with socially oriented businesses – the so-called millenials are as creative as they are critical-thinkers, and they have the passion, the heart and the skills to change the world through business,” BPI Foundation executive director Fidelina Corcuera added.

Aside from cash prizes, the top entries to BPI Sinag will have access to workshops, mentorship and access to financing.

Five finalists will receive P200,000 each, six-month mentoring and access to the Ateneo business incubation center.

Should they meet requiremen­ts, BPI said the finalists would also receive access to financing to help sustain their social enterprise­s.

Submission of entries for the challenge started on May 22 and will end on July 20.

 ?? MIKE AMOROSO ?? BPI president and CEO Cezar Consing, Sen. Cynthia Villar and BPI chairman Jaime Augusto Zobel de Ayala at the launch of the BPI Sinag business plan competitio­n.
MIKE AMOROSO BPI president and CEO Cezar Consing, Sen. Cynthia Villar and BPI chairman Jaime Augusto Zobel de Ayala at the launch of the BPI Sinag business plan competitio­n.

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