Futuristic grocery shopping experience wins Electrolux Design Lab competition
Future Hunter- Gatherer, an educational grocery shopping experience inspired by nature, won the 2014 Electrolux Design Lab competition. The winner was selected by an expert jury in front of an audience of 150 international journalists and bloggers at the Electric Venue in Paris, France.
Pan Wang from China, a student from Central Saint Martins- University of the Arts in London, bagged the grand prize of the prestigious Design Lab competition with her design concept, the Future Hunter- Gatherer. The design projects a hologram that lets the user play a game to gather food by fishing, hunting or gathering ingredients from nature. The gathered ingredients are then communicated to and ordered from the local grocery store or market, which in turn delivers the goods to the user’s doorstep.
In line with the theme Creating Healthy Homes, the design creatively proposed solutions to healthier and more pleasant living environments for future generations. “In an educational, honest and playful way, this concept addresses issues of ecology and consumer awareness related to the food supply chain in an urban society,” said Lars Erikson, senior vice president Design at Electrolux and Head of Jury.
According to Wang, the people’s lack of knowledge of where our daily ingredients naturally come from is a concern that she wants to address. She added that buying food from the supermarket is so easy that it blurs the connection between people and the natural food sources.
Wang said, “I was inspired by the traditional way people collected food, the hunter-gatherer period. By simulating nature, bringing an element of gamification into food preparation and connecting this with the food suppliers, learning about food and buying groceries become fun and educational activities for the whole family.”
Placing second and third respectively are design concepts Lotus and UrbanCONE. Lotus by Fulden Dehneli of Middle East Technical University in Turkey is an air purifier with three portable and rechargeable air cleaning balls.
On the other hand, UrbanCONE, by Michal Pospiech from Jan Matejko Academy of Fine Arts in Poland, is a device that can create healthy microclimates outdoors as it purifi es an entire urban city. With almost 6,000 public votes, HERO, a gamified air purification concept design by Fiorella Rios of Turkey, won the People’s Choice Award.
More than 1,700 concepts from over 60 countries around the world were submitted to this year’s competition. Among these is a concept designed by second year Industrial Design student Anna Klarissa Abjelina of University of the Philippines Diliman. The Hexis is a two-in-one kitchen appliance that features the ability to refrigerate and cook meals. This design made it among the Top 70 designs.
“It is a great honor for the country to have a Filipino design student qualify in the Top 70. This proves that Filipino talents have what it takes to compete globally,” said Andrea Pionilla, marketing manager of Electrolux Philippines. “We look forward to next year’s competition with even higher hopes of making it to the fi nals.”
The Electrolux Design Lab competition aims to engage design students around the world by inviting them to present breakthrough ideas for future households. Supporting Electrolux commitment to lead the evolution of home appliances, the competition fuels new ideas and inspiration for innovation, and off ers an opportunity to reach the best emerging talent.