The Philippine Star
Robinsons Galleria Cebu to offer ultra-modern cinemas
Robinsons will take cinema-viewing to the next level as it opens its newest and most stateof-the-art movie house in Robinsons Galleria Cebu, the company’s biggest mall in the country.
Slated to open on the last quarter of 2015, Robinsons Galleria Cebu is a legacy project of the owners, the Gokongwei family.
“It’s no secret that the Gokongwei family have their roots in Cebu and they really wanted to put up a mall, which would be like a legacy project, to make sure it will really be something special and something that the Cebuanos can look forward to,” said Robinsons Malls GM Arlene Magtibay.
“It’s the flagship project of Robinsons and because it is special, Robinsons Galleria Cebu will be a garden mall with a lot of special features,” Magtibay said.
“The mall is located in the heart of the city. We will highlight the talents of Cebuanos. Cebu has very good talents, not just in the furniture industry, but most especially in food. We will tap a lot of restaurateurs that will showcase the best of Cebu,” she said.
Robinsons has two other malls in Cebu: Robinsons Fuente in Fuente Osmena and Robinsons Cybergate in Cebu City.
The mall was named Robinsons Galleria Cebu because it evokes the same scope and scale of the original Robinsons Galleria in Ortigas, which was built in 1990 and considered ahead of its time for “its mixed-use development,” housing a mall, office and residential building and a hotel and a church, the EDSA Shrine.
“It’s not a coincidence that we called the mall Robinsons Galleria Cebu. It’s fortuitous because it has the same magnitude that Galleria Ortigas has,” she added.
One very special feature of the mall is its worldclass cinema, according to Bing Advincula, operations manager of Robinsons Movieworld.
The moviehouse will have six cinemas, all equipped with the latest Dolby ATMOS technology, in 2D and 3D. Two will be called VIP cinemas because moviegoers will have their own lounge, large screens and big, comfortable seats.
For the first time, the cinemas also offer selfservice kiosks, ATM-type machines that dispense tickets.
Advincula said they took inspiration from the cinemas in Bangkok and US, which have the same kiosks for the utmost convenience of cinemagoers.
The Robinsons cinemas have a capacity of 200 each.
“In cinemas, you have to offer the most comfortable facilities because every movie house is showing the same fare, so the difference will lie in the facilities being offered,” said Advincula.
Once it opens, they hope to hold movie premieres and other cinema-related events.
The good news is, movie attendance in the Philippines has increased this year, Advincula said.
“The movie industry is up by 20 percent with all the blockbusters, and the local movies are doing well. There are more Tagalog films and the market dictator are the younger crowd,” she said.