Ford on track to bring up dealer network to 40 this yr

Ford Philippines said it is on track to bringing its nationwide dealer network to a total of 40 locations by year end as it continues its dealership network expansion with the opening of Ford Ormoc in Leyte.

Ford Ormoc is the company’s second dealership to open in Leyte and is the 38th dealership in the country.

The new dealer location is expected to further strengthen Ford’s presence in the Visayas by extending the same quality and customer experience in all Ford dealerships nationwide.

“We’re opening our doors to more customers in the Visayas region with the inauguration of Ford Ormoc. This milestone in our dealership expansion plan across the country underscores our commitment to bringing the Ford brand closer to our customers,” said Kay Hart, Ford Philippines managing director.

Ford Ormoc is a single-story facility occupying 1,700 square meters with a five-vehicle showroom that can accommodate as much as six vehicles.

Two more new Ford dealership sites are set to open this year to bring the total nationwide dealer locations to 40 by the end of the year.

“Apart from delivering One Ford products, one of our main priorities is working closely with our dealer partners to ensure a quality customer and ownership experience. We are looking forward to reaching more new-to-Ford customers as we remain aggressive with our One Ford plan and growing our dealer network to 40 locations by year end,” Hart said.

Ford Philippines posted record sales in the first half of the year as total vehicle sales surged 18 percent year-on-year to 10,427 units.

The company said products such as EcoSport, Ranger and Explorer were able to sustain strong demand locally.