17th PFA Franchise Excellence Awards search on

The Philippine Franchise Association (PFA) has officially opened its 17th Franchise Excellence Awards (FEA) search, the winners in which both homegrown and international will be conferred recognitions and awards during the Franchise Excellence Awards (FEA) at the Marriott Grand Ballroom on Sept. 23.

PFA president Franklin Go said, “the FEA winners have become benchmarks of success in the country’s franchise sector and have inspired many in the industry to strive for excellence, a key to becoming, globally competitive.”

Two of the coveted awards are Global Filipino Franchise Award (President’s Award), which recognizes Philippine franchise companies that have become benchmarks in overseas expansion; and the Outstanding Filipino Franchise Award, which is for Filipino franchise brands that have become benchmarks in national market penetration through excellent franchise operations and good corporate governance.

Hopefuls may also bag the International Master Franchise Award, which recognizes international franchises operating in the country that have become benchmarks in franchise operations, particularly in sustained sales growth, expansion and employment generation; the Most Promising Filipino Franchise Award, for MSME Filipino franchises that have the potential to become major players in the industry; and the Best Overall Marketing Campaign Award, which recognizes franchise companies with a successful and effective marketing program that contributed significantly to its growth and to the advancement of the franchising sector.

There will also be awards for franchisees who have epitomized success and growth in franchise operations.

FEA nominees are judged based on a carefully crafted set of criteria, which include the franchise concept and program, sales and marketing scheme, operating system, corporate social responsibility, and ethical practices and reputation. Growth and financial performance and profitability are highly decisive considerations. The FEA is the only award of distinction from the Philippine franchise sector given to local and foreign franchisors and franchisees who have epitomized excellence both in terms of business growth and good ethical practices.

The FEA Search is a joint project of PFA and the Department of Trade and Industry (DTI), in cooperation with the Philippine Retailers Association (PRA) and the Philippine Chamber of Commerce and Industry (PCCI).

For inquiries, contact the PFA secretariat at (632) 687-0365 to 67 and pfa@pfa.org.ph.