CITEM launches project to boost life­style ex­port industry

The Philippine Star - - BUSINESS -

“With life­style ex­ports be­ing econ­omy sen­si­tive to a large ex­tent, world mar­ket pref­er­ence is shift­ing from the de­vel­oped to the de­vel­op­ing coun­tries for sup­ply, and mak­ing them com­pete, not just in price, but in var­i­ous qual­ity stan­dards mostly re­lated di­rectly to de­sign.”

Thus said ex­ec­u­tive di­rec­tor Rosvi C. Gae­tos of the Cen­ter for In­ter­na­tional Trade Ex­po­si­tions and Mis­sions ( CITEM) in ex­plain­ing why the agency, as an ex­port pro­mo­tions arm of the Depart­ment of Trade and Industry, had to go deep into the de­vel­op­ment of the coun­try’s de­sign tal­ents through a spe­cial pro­gram named Red Box.

“We just can­not ig­nore the tril­lion­dol­lar mar­ket out there and let our life­style ex­port industry go into an ir­re­versible de­cline sim­ply for lack of world-class de­sign­ers. Our industry has the raw ma­te­ri­als, the man­power pool, the so­cio-cul­tural and his­tor­i­cal base, and the cap­i­tal for life­style ex­port en­ter­prise, but all th­ese resources will go in vain with­out the type of pro­fes­sion­als who can de­sign the life­style prod­ucts that can ably com­pete in the world mar­ket,” Gae­tos said of the pur­pose of CITEM’s pi­o­neer­ing Red Box pro­gram.

Red Box aims to nur­ture Filipino de­sign­ers by part­ner­ing them with ex­port man­u­fac­tur­ers and pro­vid­ing them with in­ter­na­tional ex­po­sure in high­ly­compet­i­tive for­eign mar­ket­ing events.

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.