Singapore branding guru returns for one-day seminar

Singaporean branding expert Luke Lim is returning to Manila for a one-day seminar to help small and startup entrepreneurs who want to learn proper brand management as a ticket to international success.

Lim, CEO and founder of A.S. Louken, will talk on the theme “David vs. Goliath: How branding can help you go global” at the seminar organized by A.S. Louken Philippines, in partnership with Francorp Philippines, U-Franchise and the Philippine Franchise Association.

“The painful truth is that it’s a big bad world of big-name brands out there. So if you’re a start-up entrepreneur with big dreams and an even bigger desire to conquer the world with your shiny, new product how do you stand a chance? How do you win in this cutthroat battlefield?” Lim said.

Branding is what you stand for in the minds of consumers. It is how you are perceived and what you represent in their lives. It’s all about the relationship consumers have with you,” Lim added.

Lim is a sought-after branding expert who is an entrepreneur himself. He is no stranger to the struggles every small business faces, so he is expected to share real-life experiences while growing his own business, plus valuable insights he has gained working with homegrown Singapore- brands like BreadTalk and Charles & Keith, which today have become recognizable global brands.

The seminar is set on Oct. 28, from 1 to 5 p.m., at the Ascott Hotel, Bonifacio Global City, 28th st. cor. 5th ave., Bonifacio Global City, Taguig City.

“If you can’t wait to make big wins, make sure you don’t miss this once-ina-lifetime opportunity to arm yourself with the branding secrets and strategies that will help you conquer the world with giant strides,” Lim stressed.

For inquiries, please call 634-3717, 6340586, 638-3149/50, local 116 - 11 7 , 0917.886.4931, or email cheech.santos@aslouken.com, or visit www.aslouken.com.