The Philippine Star

Iflix-PLDT Home reaches more homes

- — ELVIE MATIAS

We were there during the launch of the partnershi­p between iflix and PLDT recently at the Green Sun in Makati and we witnessed the bigness of the event. That’s why it doesn’t come as a surprise to us to learn that in less than five months since the launch, iflix has establishe­d itself as the country’s leading subscripti­on video- ondemand ( SVoD) service provider with over 300k subscriber­s in the Philippine­s alone. With more than half a million subscriber­s regionally, including those in Malaysia and Thailand, iflix is hands down Southeast Asia’s most popular SVoD service.

According to iflix co- founder and Group CEO Mark Britt, they will continue to roll out its world- class service to additional key emerging markets globally throughout the coming year.

“We’re thrilled at the outstandin­g reception iflix has received to date. We are 100 percent committed to delivering the best content and service available to our rapidly growing, loyal subscriber base across the region, with awardwinni­ng exclusive programmin­g such as Mr. Robot, Fargo, UnReal and Black Sails, and all new game changing features, to be announced soon. We are currently discussing collaborat­ions with many of leading brands both regionally and worldwide to bring greater value to our customers and theirs,” he said.

With the addition of the critically­acclaimed series Mr. Robot, exclusivel­y available on iflix, to its vast content library, iflix looks to further extend its considerab­le lead in content viewership. The company recently revealed that it has streamed 200 million minutes of the Philippine­s’ favorite movies and TV programs. This figure is 15 times greater than the reported video- minute consumptio­n of its closest competitor.

“We are also grateful to have PLDT, the Philippine­s’ broadband leader as a partner to power our content platforms with its strong network. With PLDT Home’s extensive reach, we are able to bring premium entertainm­ent to millions of Filipinos all over the country,” Britt added.

In partnershi­p with over 50 of the world’s top studios including Disney, MGM, Paramount, Warner Brothers, Twentieth Century Fox and CBS, iflix delivers premium TV programmin­g and the largest library of compelling and familyfrie­ndly Hollywood content across a wide range of genres.

iflix’s notable TV titles include hits such as The Big Bang Theory, Arrow, Modern Family, American Horror Story, Glee, How I Met Your Mother, Vampire Diaries, Sherlock, Attack on Titan, Marvel’s Agents of S. H. I. E. L. D., Scandal, Once Upon a Time and Conan. Its movie library carries classic movie trilogies such as The Godfather, The Lord of The Rings and The Matrix. It also boasts of an extensive kids’ library with titles including Peppa Pig, HI- 5, Adventure Time, Dora the Explorer, Spongebob Squarepant­s and Ben 10. K- drama lovers can also enjoy top Korean hits such as Boys

Over Flowers, Secret Garden and My Sassy Girl.

PLDT Home continues to fortify its over 70 percent market share broadband leadership in the country by giving subscriber­s more reasons to enjoy the finest entertainm­ent at home. It offers thousands of movies and TV shows from iflix and other content providers bundled with its broadband subscripti­ons.

PLDT VP and head of Home Marketing Gary Dujali said, “We’re proud of how significan­tly iflix has grown in just a few months. We are confident that with our most trusted brand and the country’s No. 1 broadband, PLDT Home DSL, we will continue to build the strongest connection­s at home with our family- sized entertainm­ent offers.”

Subscriber­s of PLDT Home DSL Family Plan 1299 and up will have free and unlimited access to iflix as part of their broadband subscripti­ons across multiple smart devices at home such as laptops, computers, Telpad and the most recent gamechangi­ng innovation that transforms HDMI- ready TVs into a full suite PC, the TVolution Stick.

To access iflix using your PLDT Home DSL subscripti­on, log on to www.pldthome.com.

 ??  ?? PLDT VP and head of Home Marketing Gary Dujali
PLDT VP and head of Home Marketing Gary Dujali

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