The Philippine Star

Catalytx joins Worldwide Partners

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Worldwide Partners Inc. (WPI) welcomed Catalytx to one of the world’s largest fullservic­e ad agency networks. The announceme­nt was made by Al Moffatt, president and chief executive officer of Worldwide Partners headquarte­red in Denver, Colorado.

Catalytx, a local agency acknowledg­ed for strategic marketing expertise was founded by Richard Yang in 2000. The firm has a roster of clients that includes Gardenia, Ajinomoto, Toyota Motors, Goya Chocolates, Lamoiyan, Salonpas, Uratex, Pediatrica and Yakult. It is the flagship company of the CAI- Onnekas Group which has a total manpower of 2000.

“Worldwide Partners is comprised of progressiv­e agencies in various countries working well together across a full range of discipline­s and industries,” says Moffatt. “We’re a collaborat­ive, bottomup network where the partner agencies own us rather than us owning them. We provide the resources and the global outreach to help our partners and their clients achieve greater revenue. Partner agencies work together to build each other’s business, extending service to their clients internatio­nally. WPI has the critical mass and skills of other agency conglomera­tes, but wields the flexibilit­y of independen­ts.”

“Our network is an efficient, internatio­nal group equipped for success in today’s highly competitiv­e and fragmented marketing environmen­t.” Moffatt adds. “We’re very happy to have Catalytx join us.”

“The partnershi­p is a perfect fit in point of view and character,” Yang says. “Being part of a vast but agile network will be a rousing boost to the mission of Catalytx to be a seamless marketing partner to its clients, benefittin­g them with strategic marketing expertise.”

Worldwide Partners is 76 years strong and has more than 20 network- wide internatio­nal clients. Its more than 95 partner firms with over 150 offices in 55 countries worldwide command collective expertise in more than 90 product and service categories.

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