Make your home, life work with Mabe Appliances

Mabe is the only top-mount, no-frost refrigerator that offers the SmartStation feature. This gives you access to your favorite snacks and beverages without even having to open the door, thereby saving precious energy. Such feature used to be only available in side-byside refs.

When it comes to finding the best appliances, most people are quick to name GE as their go-to brand. What they may not realize is that many of GE’s top-quality products, including their refrigerators, washing machines, and more, are actually manufactured by their North American-based partner company, Mabe.

Mabe is slowly but surely establishing its presence in the Philippines, and it hopes to bring the same kind of top-quality products to the local market at affordable prices. As CYA’s Marketing Manager Norman Reynoso puts it, “Many desire the prestige and quality that the GE name has delivered with its appliance products. Admittedly, this is not within easy reach for the majority. Mabe hopes to be able to provide the same quality with better features at a competitive price point.”

Valuing their company’s tagline “When your home works, everything works,” they aim to keep the modern home a happy one by ensuring that those who work the hardest in them—moms—enjoy a more efficient and stress-free experience. The appliances Mabe manufactures are designed to make housework less of a chore for the modern homemaker by being practical, easy to use, feature-rich, and reliable.

In fact, here are four reasons Mabe appliances are the best options for homes:

1. They’re affordable.

This isn’t just in terms of the price you pay to take a Mabe home appliance with you. Inverter technology that powers a side-by-side refrigerator will use up less power in the long run than similar non-inverter products, and if ever there was a time to find ways to cut down your electricity bill, this is it. Even the fact that the space inside your fridge is designed to let you find things faster means you’ll be using less power because the refrigerator door will be held open for a shorter amount of time. And you might not realize it, but the money you save because your washing machine doesn’t use as much water as other brands do, can add up to quite a lot.

2. They’re easy to use.

Mabe’s technological developments have been geared toward coming up with more intuitive designs and features, the better to keep the “work” in “housework” to a minimum. For example, many of Mabe’s appliances are designed to have intelligent one-touch controls that are meant to make it easier for everyone in the household. At a touch of a button, the microwave tells you exactly how long to prepare each veggie or consumers can select the programs that fit their washing needs.

3. They offer innovative features.

The advantages Mabe appliances offers aren’t limited to matters of design and practicality, they are constantly pushing for technological innovations that make the home a safer, more hassle-free place to live in. This includes, for instance, equipping your top-mount refrigerator with a Smart Station so you have easy access to your beverages without even opening the door. Another, equipping it with a Smart-fill ice factory to totally eliminate spills when you refill your ice tray (that has a capacity of 1.1kg!) And lastly, providing an ExpressChill feature to chill food at a quicker rate whenever needed. Mabe has also designed washers that include programmable wash habits, safety locks, and more.

4. They’re reliable.

Appliances like refrigerators, washing machines, dryers, ovens, and more are not spontaneous purchases. In fact, it is ideal if you had to buy one of each item once and then never again. This is the kind of quality Mabe appliance owners can appreciate, thanks to the measures the company takes to ensure that its products are the best of their class and are designed for the purpose for which they wil be used.

Clearly, as Mabe puts it, “We make sure that homes keep working.” And now that the brand is in the Philippines, this is a promise they can deliver to a wider market.

“What Mabe can bring to the Philippine market, thanks to its ongoing 27-year alliance with General Electric and its technological development center, one of the largest and most advanced in the world, is higher-value appliances at more affordable prices,” Reynoso says. So there’s no reason anyone should have to settle for less than the best when it comes to outfitting their homes.