BEKO GIVES YOU THE CHANCE TO WITNESS THE VICTORY IN BARCELONA, SPAIN!

Beko, one of the largest home appliance brands in Europe, announced early this year its brand new advertising campaign to support its global Premium Partnership with FC Barcelona.

The campaign shows FC Barcelona’s best known football players including Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta working together, both on the pitch and at home, showing how they inspire and support each other as a team. Barcelona’s winning spirit is captured perfectly, showing fans how team spirit can really implement change for the better.

“This campaign brings together two renowned brands: Beko and FC Barcelona. We are immensely proud of our four-year Premium Partnership and are confident that this new campaign will strengthen our brand globally. Watching world-class footballers perform on the pitch can remind us all that team spirit can drive amazing results,” said Hakan Bulgurlu, CEO of Arçelik Group (the parent company of Beko).

Aligned with this global campaign is the launch of ”Witness the Victory!” Experience Camp Nou and Enjoy Barcelona for Free consumer raffle promotion. This is open to all buyers of Beko products in the Philippines at participating branches of SM Appliance Center from Nov. 15, 2016 until Jan. 31, 2016.

Customers will get a corresponding number of raffle coupons based on the value of the Beko product they bought. There will be two winners of a trip for two to Barcelona, Spain to watch the Live Barcelona-Getafe Match in March 2016. The tax-free prizes include two round-trip tickets to Barcelona, Spain, hotel accommodations for two with breakfast, Barcelona City Tour and two Getafe Match Box tickets. Winners will be drawn on Feb. 8, 2016 at SM Appliance Center Makati.

Beko entered the Philippine market in July this year and is exclusively available in select branches of SM Appliance Center. Beko provides an innovative and reliable range of appliances which make consumers’ daily lives easier. Beko believes that every single person’s contribution counts for the world to change for the better, and progresses forward hand in hand with people.

Smart generation is its greatest inspiration. Beko gets inspired by people’s changing needs and lifestyles and strives to give them the best and most beneficial solutions with each of the new products. That is why they listened to millions of consumers spread out in more than 100 countries and developed various smart solutions to cater to the needs of different people, cultures, and ways of life. Beko never stops thinking about innovations and novel ways to overcome challenges. It believes in welcoming new experiences with open arms and sees them as an opportunity to move forward.

Beko is the global home appliances brand of Arçelik Group which was founded in 1955, operating in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Koç Holding is one of the 300 biggest companies in the world and occupies a leading position nationally and internationally in various sectors such as energy, automotive, consumer goods, finance, food and retail DYI.

Today, Arçelik Group has approximately 25,000 employees worldwide and 14 production facilities throughout the world; in Turkey, Romania, Russia, China and South Africa. The company provides products and services in over 130 countries with sales and marketing offices located in 25 countries and under 10 different brands.

Today, Arçelik Group is one of the key players in white goods industry in the EMEA region, which are Europe, Middle East and Africa. It is one of the largest companies in its sector in Europe. Aside from its domestic leadership, Arçelik A.Ş. is also the leader in Romania and South Africa.

Arçelik Group, in line with its corporate vision, “Respects the Globe, Respected Globally”, focuses on the importance of becoming an ever- growing global brand, manufacturing environment-friendly products by using natural resources effectively and continuing in all its processes with respect to sustainability. Arçelik Group has received several awards from internationally-acclaimed institutions thanks to its innovativeness, technology, design and production plants. Thanks to its own R&D and cuttingedge technology, Arçelik Group is able to design and manufacture pioneering and environmentally-friendly products which are the best in their class in terms of energy efficiency, water efficiency and noise level.

With nearly 60 years of experience in the industry, Arçelik Group consistently contributes to achieving sustainability by pioneering social and environmental activities in the countries where it operates, in addition to creating economic value through employment, growth and added value.