The sneaker culture
There are a multitude of ways that millennials express themselves and their individuality. Throughout the years, society has seen an impressive growth for this group of emerging youth in terms of a more developed taste in the arts, culinary experiences and, of course, an elevated fashion sense.
From teenagers fresh out of high school to climbing-up- thecorporateladder yuppies, this discriminating love for fine art, whether it be a kind of appreciation or an adaptation into a lifestyle, is slowly becoming a common practice. Brought about by the digital era, information on the latest trends and hippest “want- to- haves” has never been so easy. With a touch of a button or a simple click, imaginations are awakened and the door to endless possibilities are opened to exploration.
This then, brings us to the landscape of sneaker culture. Owning a pair is one, but taking that first step with it? This becomes a whole different story — a story that The Outlet People, through Capital, wants to help you create. The definitive moment of owning a pair of sneakers you’ve once only admired from afar not only marks your sartorial prowess, but it also establishes your unique personality. Capital helps you pave the way for a new shoe movement that celebrates your individuality and inimitable charm.
Located in UP Town Center, Capital carries sought- after shoe brands such as Nike, Adidas, Puma, New Balance, Asics Tiger and Fred Perry. It will also open two more branches at Circuit Makati and Uptown BGC later this year. Popular European street brands MiPac, Hype and Cayler & Sons will also be exclusively available in Capital.