From cowboys to bikers — this brand loves the wanderer
I t is a long way from the rodeo pen to the proud, proud highway. Daisy Go, president of Wrangler Philippines, says it best: “We’ve gone from the iconic cowboy to the more modern rider — we’ve redesigned the brand to suit contemporary times.”
As Wrangler celebrates its 40th year in the Philippines, Go says that the true-blue American denim company is holding its first-ever, one-day Thanksgiving sale today in its stores and boutiques. “We’ve priced it at P995 per pair of jeans because it is so hard to find a good pair of denims below P1,000. It is irresistibly affordable for everyone.”
From simply being a travel-rugged-outdoorsy brand, Wrangler jeans have been reimagined and renovated to appeal to a younger market. There are also lots of feminine cuts — in case the lady bikers are feeling left out.
The Wrangler executive will tell you that the brand DNA centers on freedom and having a fearless spirit of adventure. “It’s all about being instinctive, about facing challenges, and always being ready for action. So it just naturally fits that Wrangler’s mission has always been to deliver expertly crafted, stylish and functional denim that gives each wearer the feeling of freedom and unlimited possibilities to explore.”
And, as always, the consumers are the driving forces that push it to create more and do better.
Go concludes, “As for the future, our goal is to have more presence in Visayas and Mindanao, as well as to work on increasing online sales in the next three to five years.” For the Wrangler gang, the key is to keep on keepin’ on.
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All regular-priced Wrangler jeans are available today for only P995; customers are entitled to purchase one pair of bottoms at any of the brand’s stores or boutiques. Wrangler denim or non-denim jeans and shorts are available at discounted prices.
Wrangler stores are at TriNoma, Ayala Fairview Terraces, Market! Market!, Glorietta 2, Robinsons Ermita, Robinsons Palawan, Robinsons Santiago, Harbor Point Subic, Ayala Cebu, Limketkai Cagayan de Oro, Centrio Cagayan de Oro, Felcris Centrale Davao, Abreeza Davao, Gasiano Mall Davao, Gaisano Mall Tagum, Mindpro Zamboanga all other leading department stores nationwide.
Wrangler is also available online at Lazada and Zalora, visit http:// www. lazada. com. ph/ wrangler or http:// www. zalora. com.ph/wrangler/. Wrangler is distributed in the Philippines by Magnifico Jeans Inc.
For information, visit www.facebook.com/WranglerPH, or follow WranglerPH in Instragram and Twitter.