Bacchus’ new design unveiled
Korean executives of Dong-A Otsuka, distributors of Bacchus worldwide, led by David Byoungyong Lee and Won-Tack Song were in the country recently to help unveil the new design of Bacchus’ sugar- free variant. They were welcomed by Dong-A Pharma Philippines team led by Amen Say, president/CEO of DPPI.
Bacchus is South Korea’s number one energy drink and is widely considered by Koreans as a “vitamin drink” to help combat stress and perk one’s mental abilities.
The change in the design was very timely as “it was necessary to be more informative and give it a fresher and more current look which includes graphic icons to indicate the drink’s main positive ingredients: Royal Jelly and Korean Ginseng,” Lee said.
The word Bacchus in Korean was inserted to make people aware that it is a Korean brand, while the font for the tagline “Drive your energy” was changed to give it a more exciting look.
With the change in look, Bacchus highlights its strength, as it dominates when it comes to its core ingredients. In fact, just one look at a 250ml serving contains 2,000mg of Taurine, the highest among energy drinks in the market.
“Compared to other energy drinks, none can compare to Bacchus when we talk about its contents. What makes Bacchus more appealing is its sugar-free variant. With absolutely zero sugar, Bacchus Sugar-Free Energy Drink is for the active seniors who are conscious about their blood sugar level, for the health buffs who want to minimize their sugar intake and even for diabetics who are in search of an energy-stimulating beverage minus the sugar!” added Say.