Ford appoints new Phl head
In his new role, Lance Mosley will be responsible for leading Ford’s successful business in the Philippines, which has resulted in record sales this year. He will also drive the company’s dealer network expansion plan and customer service experience.
Mosley will report to Ford Asean president Mark Kaufman.
“We are thrilled to welcome Lance to his new role. With his proven experience and leadership in marketing and sales, we are confident that he will continue to build the momentum of our success and growth in the Philippines,” Kaufman said.
Mosley brings with him more than 21 years of experience in marketing, sales and service. He is currently retail marketing director for Ford Asia Pacific based out of China where he leads the design and implementation of retail marketing programs across markets in the region.
Having joined Ford in 1994, Mosley began his marketing career working with dealerships in the Northern California region before transitioning to more senior roles in marketing, sales and service. These included serving as regional profit coordinator for Ford Motor Co. in Dearborn, Michigan, global facilities manager at Mazda in Japan, and retail marketing manager for Ford Motor Co. in Dearborn. He holds a Bachelor’s degree in Business Management from North Carolina State University.
Mosley assumes the role from Kay Hart, who has been appointed director, Advanced Consumer Experience Marketing, Asia Pacific. Hart will be based in Dearborn, Michigan.
Hart served as managing director of Ford Philippines since 2013, leading the company’s product-led transformation in the country that included the launch of several Ford nameplates, including the all-new EcoSport, all-new Everest, new Ranger, new Focus, new Explorer, new Escape, new Mustang and the new Expedition Platinum.
During Hart’s leadership, Ford consistently delivered record sales and expanded its nationwide dealership network to 40 locations in the Philippines. Hart also led the establishment of Ford Academy in the Philippines, which focused on providing world-class training and skills improvement to all dealership staff.