Business, finance news reader app comes to Phl

Born2Invest, a new smartphone application that aggregates financial news from top-notch financial journalism sites will launch in emerging economies such as the Philippines and Sub Saharan Africa (SSA) this month, with the goal of raising financial inclusion in these regions. The application is the brainchild of Dom Einhorn and Adrian Beeston, co-founders of London-based M6 Ltd.

Communicating information is the first step towards financial literacy and improving upon one’s financial well-being. This is especially important for markets where poverty is rampant and that are vulnerable to economic crises.

“We’re offering a smart and easy way for both working professionals and general news readers from developing countries to gain access to financial and investment resources through their mobile devices. With custom stories on investing penned by our writers, as well as carefully curated financial news from the world’s most trusted news sources, we are providing our audiences the information that is most useful to them when it comes to staying on top of the most important business and financial news,” commented M6 Ltd. founder, Dom Einhorn.

The application, which is available in Android and iOS iterations, is set to change the landscape of financial and business news consumption as we know it. While there is no dearth of applications and websites catering to these types of news in the investment community, readers are constantly being bombarded with insignificant fillers and fluff that drown content that matters.

Born2Invest’s mobile application provides an answer to this conundrum, by cutting through the noise and clutter. The app aims to become a dominant player in the mobile business news industry.