TOP FEATURES CAR BUYERS WANT
Technology plays an important role in society today. It spurs the growth of the business and creates new opportunities. Carmakers are investing billions of dollars to add new technologies that, it turns out, are not being utilized by many of the owners of those vehicles. In fact, the survey finds that at least 20 percent of new-vehicle owners have never used 16 of the 33 technology features measured.
Carmudi has analyzed data based on hundreds and thousands of global listings uploaded to the company’s car classifieds website to determine the most in-demand features worldwide.
The Philippines is the only country where tinted windows made the list of in-demand car features. Twentyseven percent of cars sold on its site have tinted windows and 45 percent of cars in the site are equipped with advanced entertainment systems, followed by Indonesia at 36 percent and Vietnam at 34 percent.
One car feature that varied in terms of popularity worldwide was the alarm system. Indonesia posted the highest number with 57 percent of users, followed by 48 percent in the Philippines. In Bangladesh and Pakistan, only seven percent of vehicles sold on the site featured an alarm system.
Carmudi Philippines managing director Subir Lohani said: “Technology has transformed the driving experience of every motorists. Motorists nowadays are looking for vehicles that are smarter and innovative.”
“The growth is due to the demand of needs of car buyers who are looking for cars that will change how they drive ,” adds Lohani.