The Philippine Star

Take a stroll with supreme ease

- ( For more informatio­n, visit Ipanema Philippine­s, Rider Philippine­s, Grendha Philippine­s, Zaxy Philippine­s, Söfft Philippine­s and Anacapri Philippine­s on Facebook.)

Newly opened SM Seaside City Cebu ushered the New Year with footwear brands Ipanema, Grendha, Rider, Zaxy, Anacapri and Söfft. Located inside SM Department Store, these brands offer trendy footwear perfect for Cebu’s market.

Exclusivel­y distribute­d by ELRO Retail Corp., these brands feature a full range of stylish footwear products from flip-flops to sandals all the way to comfortabl­e flats and shoes all designed using innovative materials without sacrificin­g the latest fashion trends.

ELRO Retail Corp. president Francisco Elizalde said, “Since our arrival in the Queen City of the South, we’ve seen the fast-growing presence of our brands to our Cebuano customers. Our strong presence in SM Department Store allows us to delight more customers with products that offer comfort and style. And to further extend our reach in the Visayan market, we’ve decided to bring in more of our house brands to Cebu.”

Cebuanos have more reasons to shop and be in fashion with Ipanema flipflops made from soft and durable Flexpand 100- percent recyclable material. They can also enjoy Zaxy’s feminine patterns to keep young girls and teens feeling carefree, confident and stylish. Those who would like to bring out a classier look can go for Grendha’s playful yet chic sandals and wedges or Anacapri’s trendy ballerina flats or Söfft’s premium leathers. For men and women who are more adventurou­s, Rider footwear offers a line of trendy and durable sandals and thongs for their active lifestyles.

A colorful and energizing atmosphere filled the SM Mall of Asia grounds as over 10,000 local and foreign running enthusiast­s welcomed 2016 with Color Manila Run.

Supported by the Tourism Promotions Board ( TPB), the running event kickedoff the Visit the Philippine­s Again ( VPA) 2016 campaign.

Hosted by Sam YG and DJ Chloe, the event started with a warm- up led by Philippine Volcanoes’ Chris Everingham. Also joining the race were Yael Yuzon and wife Karylle, the running family of coach Allen Ballester and fitness advocate Kim Atienza.

Participan­ts were treated to other exciting activities such as Zorb and mechanical bull rides, culminatin­g with a dance party.

TPB chief operating officer Domingo Ramon Enerio III said, “We are pleased to support a creative, friendly race like the Color Manila Run as part of our VPA 2016 campaign. We hope that through this fun run, Filipinos and travelers — runners or non-runners — will see that races are more fun and enjoyable here in the Philippine­s.”

This year, Color Manila Run will go to 12 different cities in Luzon, Visayas and Mindanao. The festive and vibrant run will also expand to Dubai and California.

VPA 2016 will also highlight other local and internatio­nal sporting events happening in the Philippine­s this year such as Ironman 70.3 Asia-Pacific Championsh­ip, Asia-Pacific Taekwondo Invitation­al Championsh­ips, Asian Rugby Championsh­ips, Le Tour de Filipinas and Asian Masters Fencing Championsh­ip.

 ??  ?? Global footwear brands Ipanema, Grendha, Rider, Zaxy, Anacapri and Söfft find their new Southern home at Cebu’s SM Seaside City.
Global footwear brands Ipanema, Grendha, Rider, Zaxy, Anacapri and Söfft find their new Southern home at Cebu’s SM Seaside City.
 ??  ?? SM Department Store SVP for shoes and bags business unit Eugene Saw and VP for merchandis­ing shoes and bags Nicodemus Chu flank ELRO Retail Corp. president Francisco Elizalde.
SM Department Store SVP for shoes and bags business unit Eugene Saw and VP for merchandis­ing shoes and bags Nicodemus Chu flank ELRO Retail Corp. president Francisco Elizalde.
 ??  ?? SM Department Store senior AVP for merchandis­ing Felanie Lim and AVP for shoes and bags marketing Ma. Rina Bugayong.
SM Department Store senior AVP for merchandis­ing Felanie Lim and AVP for shoes and bags marketing Ma. Rina Bugayong.
 ??  ?? SM De pa r tme nt Stor e division merchandis­e manager Shirley Herrera and ELRO Retail Corp. marketing head Cecille Loretizo.
SM De pa r tme nt Stor e division merchandis­e manager Shirley Herrera and ELRO Retail Corp. marketing head Cecille Loretizo.
 ??  ?? Over 10,000 runners welcomed 2016 with Color Manila Run at the SM MOA grounds.
Over 10,000 runners welcomed 2016 with Color Manila Run at the SM MOA grounds.
 ??  ?? The Tourism Promotions Board joins in the fun of the Color Manila Run.
The Tourism Promotions Board joins in the fun of the Color Manila Run.
 ??  ?? Karylle with coach Allen Ballester and family.
Karylle with coach Allen Ballester and family.
 ??  ?? Event hosts DJ Sam YG and DJ Chloe.
Event hosts DJ Sam YG and DJ Chloe.
 ??  ?? Cianen Guaring, Cyrille Guaring and Alyana Razon.
Cianen Guaring, Cyrille Guaring and Alyana Razon.
 ??  ?? Color Manila Run organizer Justine Cordero and Tourism Promotions Board marketing specialist Milo Oropeza.
Color Manila Run organizer Justine Cordero and Tourism Promotions Board marketing specialist Milo Oropeza.
 ??  ?? Arisa Ochavez, Elijah Cayabyab and Karl Len Dimla.
Arisa Ochavez, Elijah Cayabyab and Karl Len Dimla.
 ??  ?? Sophie Zaiss and Christian Oeschsler.
Sophie Zaiss and Christian Oeschsler.
 ??  ?? Philippine Volcanoes’ Chris Everingham.
Philippine Volcanoes’ Chris Everingham.
 ??  ?? Kim Atienza.
Kim Atienza.
 ??  ?? Gayle Louveen Pontanilla and Bianca Alves.
Gayle Louveen Pontanilla and Bianca Alves.
 ??  ?? Yael Yuzon.
Yael Yuzon.
 ??  ?? Jon and Jens Nielsen.
Jon and Jens Nielsen.
 ??  ?? Shaira Dimagiba and Jason Bernal.
Shaira Dimagiba and Jason Bernal.

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