Santos named Star Creatives COO

ABS-CBN Corp. announced the appointment of Malou Santos (photo) as the chief operating officer (COO) of Star Creatives, effective today.

As COO, Malou will continue to provide leadership, management and vision to ensure that Star Creatives continues to dominate the entertainment industry through its production of high-caliber films, primetime drama and multi-platform Filipino music.

She will also continue to strengthen Star Music, the music arm of ABS-CBN, through live events production, radio programming and artist development and management.

Under Malou’s leadership, Star Cinema cemented its reputation as the leading film studio in the country that has produced quality films catered to Filipino prefer- ences. Its market leadership has been proven through its dominance of the local box-office. The Top 10 highest-grossing Filipino movies of all time were all produced by Star Cinema, including Beauty and the Bestie, the highest-grossing Filipino film in history and A Second

Chance, the highest-grossing non-Metro Manila Film Festival local film of all time. Star Cinema has also expanded its distribution system to reach not only local audiences but also Filipinos all over the world.

Malou is a principal player behind the success of Asia’s longest-running and award-winning drama anthology Maalaala Mo Kaya and other world-class primetime dramas such as Pangako Sa ’Yo, Forevermore, The Legal Wife, Princess and I, Lobo, Magkaribal, Maging Sino Ka Man and Imortal, among others. She is a recipient of the Communication Excellence in Organizations (CEO Excel) Award from the International Association of Business Communicators (IABC) Philippines in 2013 for her masterful use of communication in the course of her remarkable work to fulfill Star Cinema’s mission, to share stories of inspiration and hope to all Filipinos.