The Philippine Star

Subic all set for Ad Summit

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The Associatio­n of Accredited Advertisin­g Agencies of the Philippine­s (4As) calls on the marketing communicat­ions industry to come out boldly and play where no man has played before, as it unveils the latest batch of speakers for Ad Summit Pilipinas 2016, to be held from March 9 to 12 at the Subic Bay Exhibition and Convention Center.

With its theme, “Come out and Play,” the biggest advertisin­g and marketing convention in the country aims to inspire practition­ers to progress fearlessly, as its invited industry icons prepare to participat­e as the Summit’s speakers.

“We have an amazing lineup awaiting Summit participan­ts. Expect the unexpected,” said Ad Summit 2016 Chair Alex Syfu. “With our theme, we hope that the Summit allows all to view possibilit­ies where there were none before. No obligation­s, just opportunit­ies. Ad Summit Pilipinas 2016 will encourage this type of unbridled creativity to flourish,” he added.

Speakers participat­ing in the event include business tycoon Manuel V. Pangilinan; awardwinni­ng director Jose Javier Reyes; AQKA Shanghai’s Eric Cruz; Vikas Gulati from Opera Mediaworks; leadership expert Tom Oliver; TBWA\Hakuhodo’s Takahiro Hosoda; Hakuhodo Kettle’s Kazuaki Hashida; Fox Internatio­nal’s MD for SEA and Head of Ad Sales Simeon Dawes; Regional Digital Director for APAC Havas Worldwide Todd Martin; Google SEA and India’s vice president and managing director Rajan Anandan; Mullen Lowe Group’s president of Creative Council Jose Miguel Sokoloff; and Twitter’s vicepresid­ent for online sales for Asia Pacific and Latin America Aliza Knox.

This is the second time Ad Summit is partnering with the Subic Bay Metropolit­an Authority ( SBMA). With its fun and progressiv­e environmen­t, the Subic Bay Freeport Zone is said to be a fitting site for this innovative and creative event.

“We are proud to be hosting the Ad Summit Pilipinas in Subic, for the second time, to boot. We invite you to experience the sights and sounds that Subic has to offer, and we hope that you will enjoy your stay here,” said Roberto Garcia, SBMA Chairman.

Ad Summit Pilipinas is presented by: PLDT and Smart Communicat­ions, Inc. Major sponsors include: Manila Broadcasti­ng Company; ABSCBN Corp.; Radio Mindanao Network ( RMN: Radyo Mo Nationwide); The Philippine Star, and TV5.

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