Hair Asia reawakens the force
To be plucked from obscurity and propelled into the forefront as the newest force to be reckoned with in the field of hair and make-up is a dream for any hairdresser struggling to be The One among the thousands. That is the core purpose of Hair Asia.
For the past 26 years, Hair Asia has been successfully keeping the force strong in the Philippine salon professional industry, drawing attention not only to the revenue-generating prowess of the country’s salon industry but also on the globally competitive genius of the Filipino hairdresser.
Just as the most recent installment of the Star Wars franchise introduced the next generation of heroes and heroines, and redefined tenacity, rebellion and victory, Hair Asia will once again bring to the fore the next generation of salon masters who will reshape the landscape of hairdressing in the Philippines.
Come March 1, Hair Asia is set to bring the Star Wars universe right into the halls of the World Trade Center as it holds the 26th National Open Championship for Hairstyling and Makeup Competition. Through its bi-annual hair and make-up competitions,
Hair Asia lays claim to bringing together thousands of hairdressers in the country to battle it out in several categories designed to showcase the Filipino hairdresser’s proficiency in the context of global trends and technique.
With a brand-new Yamaha Mio Soul I motorcycle at stake this time around, the number of salon artists lining up to compete and the level of talent that they are projected to bring are already breaking records.
The 26th National Open Championship will be held in partnership with L’Oréal Professionnel, Matrix, Cynos, Shawill Cosmetics and Bremod.
The beauty expo will also feature Ahglow Corporation, Asida, Bandi, Beauty Kingdom, Beauty Touch, Binondo Beauty Supply, Botanique Spa, Creatic, Davines, DKCCO, Inc., Elvie Pineda Skin Care, G2 Beauty Products, Gelish, Handle Enterprise, I-Cure, Inglot Philippines (Laverne Group Corporation), Jazzy Collection, Just Nail, Kerra Trendz, LBY Enterprises, Le Couleur Shop, Inc., Lynelle Hair Fashion, Luxliss Professional, Max Factor, Mondes Professional, MRC Beauty & Salon Supplies, Inc., MTN Esthetique Supplies, Inc., Naturals, Nature Protein Plant Extract (NPPE), Novuhair, Renew Keratin Blowout, Sally Hansen, Selectives, Schwarzkopf Professional, Shinebest Marketing, Soltera Hair, Sprint Asia Beauty, SG Marketing, Suesh Makeup Toolkit, Wahl and Zoya.