Nourishing Filipino children
Bear Brand PMD leveraged its efforts to nourish Filipino families to good health when it first kicked off its Laki sa Gatas (LSG) campaign, which has since benefited almost four million children, three million parents, and 168,000 teachers since 2006. Through the LSG, Bear Brand PMD raised awareness on micronutrient deficiency, which is one of the major public health concerns in the Philippines.
In its 10th year, Bear Brand PMD relaunches its long-running nutrition education advocacy from Laki Sa Gatas to Laki Sa Tibay as proof of the brand’s commitment to continue strengthening the tibay of Filipino children towards achieving their ambitions. For Bear Brand, tibay is facing life’s challenges by having strength of body, mind and will, achieved through a healthy lifestyle and proper nutrition, with everyday milk drinking at the center to ensure that every Filipino child has the right tibay ng
katawan, kalooban at isipan in overcoming life’s biggest challenges.
“When life turns sour, the world sees not our vulnerability but our resiliency,” said Alfredo Dela Cruz, business executive manager for dairy, health and nutrition solutions of Nestle Phils. “This is why we want to instill the importance of having tibay ng loob starting from the children in our very own homes. When they carry that strength of character as they grow old, they will be able to provide better lives to their families and contribute effectively to the community as well.”
Dela Cruz added, “Children need the right amounts of iron, zinc, and vitamin C because these nutrients keep them from experiencing tiredness, a weakened immune system, loss of concentration and illness. For them to get these tibay
resistensya nutrients, it is important to regularly drink milk that’s specially fortified with iron, zinc and vitamin C such as Bear Brand PMD as these nutrients are depleted every 24 hours.”
Under the new campaign, Bear Brand PMD will also launch its Milyon Milyon
sa Ambisyon raffle promo where the company will collect empty packs of Bear Brand PMD products from the entries and convert them into school chairs. The end products will be donated to select public schools in the Philippines.