RJ Ledesma joins Bloomberg TV Philippines
RJ Ledesma (photo,
right), businessman and best-selling author, who gained popularity as the adolescent Joey in a popular TVC series in the ’80s, joins Bloomberg TV Philippines (BloombergTVPh) as host of Bright Ideas, a talk show dedicated to inspiring and promoting innovative start-up businesses in the country. Bambikes, Sari.Ph and HeyKuyaPh are some of those already featured on the aspirational show.
An innovator himself, RJ co-founded and organized the popular weekend market, Mercato Centrale and authored five best-selling books, two of which became finalists in the National Book Awards. “A show that is close to my heart — Bright
Ideas, a show that features startup companies — from tech to food to agriculture… Very privileged to be part of the #BloombergTVPh family,” he shares on his social media page.
Bright Ideas airs Thursday nights at 9 on BloombergTVPh via Cignal TV Ch. 127 in High Definition (HD) and Ch. 8 (SD).
RJ joins BloombergTVPh’s line-up of distinguished hosts, such as economist and law professor Tony Abad, moderator of the weekly discussion program Political Capital; entrepreneurQuintin Pastrana, host of
Thought Leaders, a show that features decision makers and business icons such as Washington Sycip; and lawyer-journalist Rod Nepomuceno, who hosts the weekly marketing program The Insight.
BloombergTVPh also boasts of a dynamic team of news anchors: Regina Hing is an experienced business journalist who functions both as the channel’s senior executive producer and co-anchor of the hour-long morning newscast First Up. She hosts the show with finance analyst JP Ong, corporate lawyer Jean de Castro and Quintin.
Quintin, besides his weekly talk show and morning newscast, is also seen on-air at noontime co-anchoring In the Loop alongside News5 alumna Shawn Yao. Shawn also co-anchors the news bulletin
Top-5 with Erika Dizon. Erika, on the other hand, is another new face on BloombergTVPh who is also tasked to write news for some of the channel’s news segments. She is a certified SEC Philippines trader with global markets background in international institutions handling corporate clients.
BloombergTVPh stays true to its promise of providing inspirational content to a wide range of viewers by infusing a youthful influence through the addition of RJ to its line-up of hosts.
“People should not be intimidated by BloombergTVPh, it should be a welcome assistance that gives our viewers an idea on how they can turn their business into a reality, or even bring these ideas to an international platform,” said Emmanuel Lorenzana, president and CEO of MediaQuest Holdings, which runs Cignal TV.