SM Beauty's makeover masters for 2016

SM Beauty recently celebrated the work of six makeover masters, recognizing them as artists in the makeup industry who have turned their craft and talent into a profession.

Held at the Makati ShangriLa Hotel, the event presented SM Beauty’s Makeover Masters 2016 with their muses: Cristine Duque with Denise Laurel, Denise Ochoa with Jodi Sta. Maria, Jake Galvez with Vice Ganda, Mickey See with Jolina Magdangal, Robbie Piñera with Anne Curtis, and Jigs Mayuga with Chesca Kramer.

SM Beauty also paid tribute to the country’s original makeover masters: Fanny Serrano, James Cooper, and Jesi Mendez, who were awarded as pioneers in the beauty industry.

Serrano considers it his strength as he has seen “the transition of changes in makeup artistry” and at this point, he still “wants to continue learn-

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ing.” Working in the beauty industry for over 45 years with some of the country’s most beautiful and stylish women, he says that through the years, he was “able to see the real meaning of beauty, and that is confidence.”

Cooper, on the other hand, has worked with several Hollywood celebrities and was the first Filipino to introduce airbrush makeup in the Philippines. What truly makes him happy is that he gets “to share my knowledge and earnings. I am happy that a lot of talented hairstylists and makeup artists are passionate about what they do, and that I also learn from them.” For James, “beauty is like the light that comes from your heart. “Women should wear makeup because it makes them feel good,” he adds.

Mendez says, “Beauty is when you look at things beautifully. When you have confidence and a positive outlook, you will always look beautiful.” After three decades in the salon industry, Jesi would like to share with young artists “not to work for money but to work because they love what they do.”

Joining in the festivities were other top makeup experts who have worked in the film, fashion, commercial and bridal industries, and who have made beauty their business. Each one received a PRO- Card, which entitles the bearer to discounts and perks from the store. The SM Beauty Section is the first and only retailer to offer such a privilege to these professional artists.

After holding the Beauty Ball for the professionals, SM Beauty will hold the biggest Makeover Event in the country at the Mega Fashion Hall on May 7 and 8. Participants can get a free makeover and beauty discounts and watch the beauty show featuring the craft of the Makeover Masters 2016.

Check SM Beauty’s Facebook (www.facebook. com/smbeautyph) and Instagram (@smbeautyph) pages for more details.

SM Beauty pays tribute to the original Makeover Masters and beauty industry pioneers Fanny Serrano, James Cooper, and Jesi Mendez during the Beauty Ball. They are shown with Watsons marketing director Viki Encarnacion, managing director Robert Sun, and SM Retail president Jorge Mendiola.

Makeover Master Robbie Piñera with muse Anne Curtis: Robbie, who has worked more than seven years in the industry, has worked abroad for Rogue in Paris and Tokyo, and did a fashion editorial in London.

Makeover Master Denise Ochoa with muse Jodi Sta. Maria: Denise has done makeup and hairstyling since 1999. She is the talent behind Kathryn Bernardo, Jodi Sta. Maria and Toni Gonzaga.

Makeover Master Cristine Duque with muse Denise Laurel: Celebrating her 26th year in the beauty industry, Cristine has done makeup for stars like Miss World Megan Young and Jennylyn Mercado.

Makeover Master Jake Galvez with muse Vice Ganda: Mentored by his uncle, Tony Galvez, as well as taking cosmetology training abroad, Jake’s regular clients include Marian Rivera and Andi Eigenmann.

Makeover Master Jigs Mayuga with muse Chesca Kramer: Jigs is the makeup expert behind personalities like Bea Alonzo and Shaina Magdayao.

Makeover Master Mickey See with muse Jolina Magdangal: Mickey has been in the industry for over a decade, making up clients like Liza Soberano and Jolina Magdangal. He won the Makeup Artist of the Year Award in 2010 together with Lourd Ramos and Claire Diokno.