The Philippine Star

Bilang Pilipino partners with SWS

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Bilang Pilipino, the comprehens­ive and multi- platform election coverage of TV5, has partnered with Social Weather Stations ( SWS), the country’s top public opinion research organizati­on, to ensure an in- depth, accurate and data driven coverage of the 2016 national elections.

In what the first initiative of its kind by a major network after the Cebu Debate last March 20, TV5 came up with a nationwide assessment of the public’s perception­s of the leading presidenti­al candidates: Vice President Jojo Binay, Davao City Mayor Rodrigo Duterte, Sen. Grace Poe and former DILG Sec. Mar Roxas on March 22, two days after the COMELEC- sponsored debate held at the University of the Philippine­s Cebu, by reporting a pioneering panel mobile survey designed by SWS.

The Bilang Pilipino SWS Mobile Survey used a nationally representa­tive sample of 1,200 validated voters, 300 each in Metro Manila, Balance of Luzon, Visayas and Mindanao. The sample was drawn using standard SWS sampling procedures, and was interviewe­d face- to- face on March 8 to 11. This statistica­lly- representa­tive national sample formed a panel surveyed five days a week, starting March 14, by means of mobile smartphone­s provided for free.

According to Emmanuel C. Lorenzana, TV5 president and CEO,

“Bilang Pilipino is our modest contributi­on in the formation of an enlightene­d Filipino citizenry able to decide for themselves the future and destiny of our country in the coming May 2016 presidenti­al elections. We are committed to using every resource in our disposal, to avail of the latest scientific techniques and informatio­n technologi­es to provide the Filipino electorate with the informatio­n and analysis that they would need to make their decisions come Election Day.”

Lorenzana further stressed that “We in TV5 and the MVP Group where our company belongs and whose support for Bilang Pilipino remains strong, are committed to seeing to it that the Filipino people become not only passive viewers but more deeply involved and participat­ive in the coming May 2016 polls. This election has been dubbed as the ‘ millennial elections’ because those born at the turn of the 21st century would be voting for the first time. It is for them and the youth of this country in whose hands the nation’s future is now passed on, that we in the Kapatid Network dedicate our efforts, our passions and our hopes as well.”

SWS president Mahar Mangahas added, “As a Philippine survey research leader, we want to show our support with TV5’ s call for a better political system by being its partner in this innovative and national endeavor. We hope to provide the Filipino electorate with dynamic data about the election race derived from the mobile surveys.’’

Bilang Pilipino SWS Mobile Survey is also made possible by TV5 and SWS’s collaborat­ion with other industry leaders including Starmobile, the official handset provider; Voyager Innovation­s, the creator of web- based voting platform and app; and Smart Communicat­ions, the free Internet service provider.

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