Havaianas turns Japanese at MYOH 2016

To pay tribute to its Asian heritage, Havaianas recently threw a Japanese-themed Make Your Own Havaianas at SM Mega Mall Fashion Trade Hall. On its 11th year, the event was all about the ancient art of shibori, a Japanese fabric-dyeing technique that makes use of indigo shades to create beautiful patterns of cloths for kimonos and obi sashes, paying tribute to the flip-flop brand’s Asian heritage — a nod to Havaianas’ original inspiration, the Japanese zori, the traditional sandals made of fabric straps and rice straw holes.

Everyone felt the Japanese vibe as they got to customize their own kawaii- inspired flip-flops made from a wide variety of colored soles and straps and one-of-a-kind iconic Japanese pins like Sumo, Ninja, Ramen, and Sakura. Aside from new personalized Havaianas pairs, guests were also given souvenir photos straight from the event’s Instagram posts, and enjoyed Shibori-stamping and bracelet-making areas.

Joining this year’s MYOH as celebrity assemblers were Bailey May, Ylona Garcia and Julia Baretto. Athletes Kiefer Ravena, Mika Reyes and Jeron Teng joined lucky Havaianaticos in personalizing their flip-flops.

“Now is the perfect time to celebrate Japan as it resonates well with Filipinos who look to this inspiring country for their fashion, food, and travel influences,” says Anne Gonzalez, managing director of Terry S.A. Inc.

MYOH will be opened at selected All Flip-Flops branches nationwide. Metro Manila: Corte de las Palmas, Alabang Town Center; ground floor, North Wing, SM Mall of Asia; All Flip-Flops Bonifacio High Street; All Flip-Flops Tri-Noma; and All Flip-Flops Robinsons Ermita. In the provinces: All Flip-Flops SM City Baguio; All Flip-Flops SM City Cabanatuan; All Flip-Flops SM City Calamba; All Flip- Flops SM City Tarlac; All Flip-Flops SM City Iloilo; All Flip-Flops SM City Bacolod; All Flip-Flops SM Seaside City Cebu; SM Lanang Premier; and SM City Cagayan de Oro Activity Center.

Register online at http://myoh.havaianasphilippines.com. Like Havaianas Philippines on Facebook and follow @Havaianasphils on Instagram and Twitter. Post your customized Havaianas flip-flops with the hashtag #MYOH2016.

Team Havaianas Philippines: (Sitting front, L-R) Ria San Juan, Ace Oliquino, Grace Lana, Jojo Alvarez, Liz Ong, Rissa Artadi, Iya Cua, Deza Calara; (Top, L-R) Henzel Gapay, Erika Baroro, Camz Ramos, (4th from row) Ammiel de Leon, Manisha Khemlani, (7th...

Nothing says ‘let flip-flop making begin!’ better than this lively and colorful parasol show at this year’s Make Your Own Havaianas.

Chinito Enchong Dee with his wasabi inspired pair

Models Alison Carlos, Raph Robes and Miko Raval

Boys Night Out’s Sam YG and DJ Tony Toni

UAAP reporter Laura Lehmann takes a break from the court and helps assemble flip-flops.

Tweetie de Leon-Gonzalez and son Alfonso both grabbed blue pairs for their feet.

Queen and King Archers Mika Reyes and Jeron Teng

Havaianas Filipinas artists Abbey Sy and Alessandra Lanot

Havaianatico couple Anthony and Maricel Pangilinan

Bailey May and Ylona Garcia lend hands at the MYOH booth.

Head of Havaianas international marketing Camila Vieira and managing director Anne Gonzalez

Beauty expert Rissa Trillo matches her dress with a new indigo-printed pair.

Celebrity Assembler Julia Barreto

Basketball star Kiefer Ravena

LA Aguinaldo shows off his new Havaianas.

Carla Humphries selects her very own MYOH pair.

Actor Carlo Guevara waits for his new Havaianas flip-flops.