The SM Store opens in Trece Martires

Caviteños and residents in the South Luzon area have more reasons to enjoy great shopping fun as The SM Store opens at SM City Trece Martires in Cavite. The new store will serve families and customers in Trece Martires and nearby towns in Cavite. Occupying three levels at SM City Trece Martires, the 16,321-sq.m. store is the 55th branch in The SM Store chain that has become part of the lives of millions of Filipinos for more than 50 years. Located in the heart of Cavite, it is the fourth SM Store in the province, after SM Stores in SM City Bacoor, SM City Dasmarinas, and SM City Rosario.

Combining great design and great retail, the Trece Martires Store has a simple, fun, chic and easy to shop retail environment. With its fashionable color palette, sophisticated

lighting, creative design details and sleek modern lines, the new store is SM’s response to the growing demand for more fashionable shopping environments, as well as the company’s efforts to serve more shoppers.

Designed by The Retail Element, The SM Store Trece Martires welcomes shoppers warmly within a dramatic way by leaving the entire storefront open. The store was also planned to achieve great visibility for where ever the customers are.

Cabinet type fixtures, which give great flexibility to each and every department, were used to create a different appearance to the overall design. These also give the store’s simplicity — putting the focus on the merchandise. The store’s lighting was designed for aesthetics, as well as easy shopping. Directional lighting was used for accenting merchandise and displays, as well as to give the store nice, even lighting.

The store’s interiors highlight an elegant white palette, with a punch of color in each section to add more fun to the shopping experience. Wall panels in the men’s wear, shoes and accessories section have a wooden finish; while the kids, babies and toys sections have young and fun wallpaper accents. The store’s lower ground floor showcases great buys for the home, as well as clothes, toys and babies essentials. There is also much to discover at the Stationery and Supplies department, as well the Snack Exchange both at the same level. A world of Beauty welcomes shoppers at the store’s upper ground level. It’s also a style stop, where one can also find branded, men’s and women’s accessories, as well as the latest trends in clothes for men and boys and teens. Techies will love the Gadgets, while smart shoppers will enjoy going through the finds and Smart Buys, both on the same floor.

Fashionable shoes and bags are beautifully showcased at the second level, which also highlights the latest collections in women and girls/teens wear.

The SM Store’s services go beyond shopping. Customers can pay their bills and exchange foreign currency, while shopping and enjoy the convenience of a Gift Registry in the store, all in one stop. The SM Store Trece Martires Cavite is located at SM City Trece Martires, Governor’s Dr. Corner Capitol Road, Brgy San Agustin, Trece Martires City.

Cavite Governor-elect Jesus Crispin “Boying” Remulla (2nd from left) and Governor Jonvic Remulla (3rd from right) together with Fr. Ogie Paaz are the guests of honor during the ribbon cutting ceremony of The SM Store Trece Martires Cavite. Joining them are SM Prime Holdings president Hans T. Sy, SM Retail president Jorge T. Mendiola and The SM Store president Chelo C. Monasterio.

Fun and fashion start at the SM Woman department.

The three-level The SM Store in Trece Martires brings great design and great retail to shoppers in the Cavite province.

Walk in style at Women’s Shoes section.

Shop for beauty essentials at the Beauty section.

The Branded Accessories department carries global brands like Ray Ban, Oakley, Guess and Police.

Kids Wear department for kiddie fashion fun.

SM Home brings gracious living to the heart of Cavite.

You’re one step ahead with Milanos stylish men’s shoes.

A wide assortment of bags to fit your style at the Bags section.

The Bills Payment section is one of the The SM Store’s services that go beyond shopping. They can also exchange foreign currency while shopping, all in one stop.