Search on for NxtGen in Franchising

After a hugely successful launch in 2015, the Philippine Franchise Association is in search once again for the 2nd NxtGen in Franchising Award.

Open to entrepreneurs 18 to 35 years old with businesses that have the potential to franchise or have been franchising for less than three years, the NxtGen in Franchising award seeks to recognize young entrepreneurs who have the potential to radically scale up their business through franchising. It aims to inspire and guide entrepreneurs to create businesses that scale up through franchising both in the Philippines, but internationally.

Being one of the most developed franchise markets in Asia, the Philippines enables entrepreneurs to scale up to at least 100 outlets per brand though franchising. This is in sharp contrast to Thailand, with only 32 outlets per franchise brand, and Indonesia at 80.

Franchising has allowed global food chains such as Jollibee to reach over 900 branches globally and Potato Corner with over 800 branches in the Philippines and around the world.

It has also allowed young entrepreneurs such as Farron Café reach over 140 branches across the Philippines. But even beyond food, it allowed generic medicine distributor Ben Liuson, penetrate the retail market and create with over 1,850 outlets of the Generics Pharmacy, 99 percent of it franchised.