Cebu Pacific forms alliance with 7 low-cost carriers

Gokongwei’s Cebu Pacific has formed an alliance with seven other low cost carriers in Asia Pacific to provide more choices and enhance services to customers.

In a statement yesterday, Cebu Pacific said it has joined forces with Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Vanilla Air to create the Value Alliance or the world’s largest low-cost carrier (LCC) alliance.

Value Alliance seeks to provide customers of each airline more destinations, more routing options and greater convenience.

In particular, customers of the members of the alliance will be able to view, select and book the best- available airfares on flights from any of the airlines in a single transaction, directly from each partner website through the technology developed by Air Black Box (ABB).

Through ABB, an airline can connect its products to a partner airline’s brand.

Unlike typical interline technologies, ABB allows guests to enjoy the full suite of ancillary choices they have come to appreciate from LCCs, such as seat and meal selection, variable baggage allowances and other inflight features – across all partner airline sectors in a single itinerary.

Members of the Value Alliance cover a third of the earth and serve more than 160 destinations with a collective fleet of 176 aircraft across the Asia Pacific region.

The formation of an alliance is expected to strengthen the members’ distribution in their non-home markets, expand their saleable networks via the provision of interline itineraries, retain their ancil-trend lary revenue opportunities and offer their customers a better, one-stop-shop experience.

“All of our airline partners are champions in their local markets and well regarded for their value and service regionally and nationally. The Value Alliance is a clear example of how LCCs can accomplish more by working together than we could do individually,” Cebu Pacific president and chief executive officer Lance Gokongwei said.

With more than 500 million visitors expected in Asia Pacific by 2020, there are opportunities for the alliance to connect travellers to more of the unique destinations usually found in secondary cities.

Cebu Pacific currently serves over 90 routes on 64 destinations in Asia, Australia, the Middle East, and the US.