The Philippine Star

Live the good life

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Today’s multifacet­ed consumers are not defined by just one talent or skill. Rémy Martin Cognac recognizes this with its global campaign called “One Life/ Live Them.” The campaign, held at the Jaguar Lifestyle Center in Bonifacio Global City, Taguig, is a call for consumers to live richer, larger lives, to expand their horizon and seize all the wonderful opportunit­ies that life can offer them.

The brand partnered with multifacet­ed American actor Jeremy Renner.

Rémy Martin CEO Eric Vallat said, “Actor/ producer/ renovator/ musician Jeremy Renner is the ideal representa­tive for the brand’s One Life/ Live Them campaign. This is a new chapter in the history of the company, and we’re delighted to be working with a personalit­y who perfectly embodies the lifestyle that we are celebratin­g.”

At the Manila launch, guests were treated to free-f lowing Rémy Martin VSOP and cocktails that included the classic Sidecar and the very refreshing Rémy Cucumber. Hors d’oeuvres were served by Bizu.

The evening had a dramatic reveal of a stretch Jaguar Limousine emerging and driving right beside the stage, ferrying brand advocate and host for the evening Tessa Prieto-Valdes. She was accompanie­d by Jaguar-Land Rover Philippine­s president Wellington Soong and Rémy Cointreau regional director for business developmen­t Evan Seah.

The program also fe ted some of the most respected personalit­ies who embodied Rémy Martin’s brand philosophy: architect/restaurate­ur Carlo Calma; marketing specialist/entreprene­ur

Jonathan Crespi; motoring journalist/ TV host James Deakin; lifestyle blogger/ TV host Spanky Enriquez; lifestyle writer/ equal rights advocate Melo

Esguerra; TV host/motoring columnist/ lawyer Karen Jimeno; and fashion maven/ lifestyle writer/interior designer/ tri- athlete Tessa Prieto-Valdes.

The evening continued with more toasting and live party music provided by the Powerhouse band.

 ??  ?? (From left) James du Vivier, Evan Seah, Noel Sebastian and Joey Pineda.
(From left) James du Vivier, Evan Seah, Noel Sebastian and Joey Pineda.
 ??  ?? (From left) Lawyer Karen Jimeno, Melo Esguerra, Remy Cointreau’s Evan Seah, Jaguar’s Wellington Soong, Carlo Calma, Jonathan Crespi and Spanky Enriquez.
(From left) Lawyer Karen Jimeno, Melo Esguerra, Remy Cointreau’s Evan Seah, Jaguar’s Wellington Soong, Carlo Calma, Jonathan Crespi and Spanky Enriquez.
 ??  ?? (From left) Jonathan and Stephanie Crespi with Shauna Popple and Richard Tiu.
(From left) Jonathan and Stephanie Crespi with Shauna Popple and Richard Tiu.
 ??  ?? (From left) Malu Francisco, JC Buendia, Moira Lang, Maya Quirino, Shao Trinidad and Omar Ermita.
(From left) Malu Francisco, JC Buendia, Moira Lang, Maya Quirino, Shao Trinidad and Omar Ermita.
 ??  ?? ( From left) Aliya Parcs, Joey Pineda, Pinky Antonio and Sunny Ku.
( From left) Aliya Parcs, Joey Pineda, Pinky Antonio and Sunny Ku.
 ??  ?? (First row) Richard Tiu and Cheryl Tiu; (second row, from left) Tessa Alindogan, Sunny Ku, Carlo Calma and Tessa Prieto-Valdes.
(First row) Richard Tiu and Cheryl Tiu; (second row, from left) Tessa Alindogan, Sunny Ku, Carlo Calma and Tessa Prieto-Valdes.

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