Live the good life
Today’s multifaceted consumers are not defined by just one talent or skill. Rémy Martin Cognac recognizes this with its global campaign called “One Life/ Live Them.” The campaign, held at the Jaguar Lifestyle Center in Bonifacio Global City, Taguig, is a call for consumers to live richer, larger lives, to expand their horizon and seize all the wonderful opportunities that life can offer them.
The brand partnered with multifaceted American actor Jeremy Renner.
Rémy Martin CEO Eric Vallat said, “Actor/ producer/ renovator/ musician Jeremy Renner is the ideal representative for the brand’s One Life/ Live Them campaign. This is a new chapter in the history of the company, and we’re delighted to be working with a personality who perfectly embodies the lifestyle that we are celebrating.”
At the Manila launch, guests were treated to free-f lowing Rémy Martin VSOP and cocktails that included the classic Sidecar and the very refreshing Rémy Cucumber. Hors d’oeuvres were served by Bizu.
The evening had a dramatic reveal of a stretch Jaguar Limousine emerging and driving right beside the stage, ferrying brand advocate and host for the evening Tessa Prieto-Valdes. She was accompanied by Jaguar-Land Rover Philippines president Wellington Soong and Rémy Cointreau regional director for business development Evan Seah.
The program also fe ted some of the most respected personalities who embodied Rémy Martin’s brand philosophy: architect/restaurateur Carlo Calma; marketing specialist/entrepreneur
Jonathan Crespi; motoring journalist/ TV host James Deakin; lifestyle blogger/ TV host Spanky Enriquez; lifestyle writer/ equal rights advocate Melo
Esguerra; TV host/motoring columnist/ lawyer Karen Jimeno; and fashion maven/ lifestyle writer/interior designer/ tri- athlete Tessa Prieto-Valdes.
The evening continued with more toasting and live party music provided by the Powerhouse band.