Heart is PVB’s brand ambassadress

Philippine Veterans Bank (PVB) launched its new advertising campaign, the Bank with a Heart for Every Filipino with Heart Evangelista as its brand ambassador. It aims at revitalizing the bank’s image that looks after the welfare of the veteran community. For the third edition of the Bataan

Freedom Run, PVB’s celebrity endorser succeeded in encouraging runners to join the event via a video invitation shared on social media. The actress, who stars with Dennis Trillo in a new, sexy teleserye Juan

Happy Love Story, advocates physical wellness for every Filipino.

Over 1,000 registered runners signed up for the event organized by PVB with Without Limits as its race consultant.

The Bataan Freedom Run is held in honor of the thousands of Filipino and American World War II veterans who endured the Bataan Death March 74 years ago. It was one of the highlights of the celebration of the Philippine Veterans Week and featured several distance categories: 10K, 5K, 1K and the 68.9K ultramarathon.

In the punishing 68.9K Ultra-Marathon category, the Top 3 were Argel Joseph Mendoza who finished the race in five hours, 53 minutes and 17 seconds, followed by Albert Omboga who clocked six hours, five minutes and 37 seconds. Coming in third place was Jojie Daga-As who crossed the finish line a few minutes after Omboga at six hours, 10 minutes and 23 seconds.

All winners received cash prizes and medals but the top finishers of the Ultra-Marathon also brought home a trophy as a memento of their achievement.

Winners of the First placer Argel Joseph Mendoza (fifth from left); second placer Albert Omboga (sixth from left); and third placer Jojie Daga-As (fourth from left). With them are PVB president Nilo Cruz, PVB VP Mike Villa-Real, History Asia’s Jacque Ruby (fourth, third and second from right, respectively) and Without Limits’ Ian Alacar (leftmost).

Philippine Veterans Bank (PVB) endorser Heart Evangelista-Escudero (center) with PVB chairman Roberto de Ocampo (left) and Mike