Franchise Asia Phl slated

The best brands and minds in the international franchising scene will again be on hand for the region’s biggest and longestrunning franchise event – the Franchise Asia Philippines 2016 slated on July 20-24 at the SMX Convention Center in Pasay City.

Now on its 24th edition, the franchise show is expected to break new records, with the lineup of speakers and brands that will converge under one roof for five days which is expected to attract huge number of conference delegates and expo visitors.

Organized by the Philippine Franchise Association (PFA), the week-long event is the country’s centerpiece capacity-building event for the Philippine franchise sector as well as PFA’s principal activity to promote franchising as a tool to create businesses and generate jobs. It averages about 1,000 conference delegates and 45,000 expo visitors every year.

With over 50 world-class speakers and industry experts, the international conference scheduled on July 20-21 remains the single best information source for updates and global best practices about global and local franchising. With the theme “Building Inclusive Growth Amidst a Hypercompetitive World”, the international conference will feature disruptive brands which will share their respective strategies for success, CEOs of successful brands in this digital age and marketing experts who will share disruptive marketing strategies.

To make the international conference more accessible, PFA is offering special rates like group discounts, early bird discount rates and special discounts for conference delegates from Visayas and Mindanao.

The expo has also become more international through the years. This year, Franchise Asia Philippines Expo 2016 will feature country pavilions from Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand.