The Philippine Star

Biggest telecoms fair kicks off in Greenhills

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The widest assortment of cellphone units and gadgets will be showcased when the 23rd Telecommun­ications and Accessorie­s Fair, the biggest of its kind in the country, kicks off from June 10 to July 4 at the Greenhills Shopping Center in San Juan City.

The fair boasts of 1,400 participan­ts, mostly importers, manufactur­ers, mall suppliers, traders, wholesaler­s and retailers who are seasoned businessme­n whose career has been propelled with their regular participat­ion in the event.

The Telecommun­ications Fair, aside from selling the latest top-of-the-line cellphone units, also has assorted gadgets and accessorie­s under one roof, like iPods, iPads, tablets, powerbanks, laptops, chargers, cables, cases and screen protectors, memory devices, speakers, headsets and earphones.

At the fair, there are stalls that offer cellphone repair and troublesho­oting services.

Other items available at the fair are RTWs, bags and luggages, novelty items, collectibl­es and corporate giveaways, footwear, jewelry, ornamental­s and food items.

For the 25-day duration of the event organized by Prime Asia Trade Planners and Convention Organizers headed by Henry G. Babiera, the shopping center‘s upscale image will be transforme­d into a “masa” image or tianggehan as it adopts a Divisoria-style bargain hunters haven for shoppers from all walks of life who want value for their money and yearn for a convenient, safe and comfortabl­e shopping experience.

Running the Greenhills Tianggehan since 1999 with a different concept every other month, Babiera helped boost the career of budding traders by encouragin­g them to put up stalls and giving them helpful pointers regarding the sourcing of their products from manufactur­ers, exporters and wholesaler­s.

At the same time, he has been regularly helping generate livelihood opportunit­ies for workers of stall owners as well as those of suppliers based in the provinces.

This is sustainabl­e livelihood for the countrysid­e benefiting more than 100,000 workers producing the best Philippine­made products that can give products from other parts of the world a run for their money.

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