Skin in a new light
Inspired by the luminous, flawless skin of Japanese women, Kojiesan Skin Lightening products are developed in the same way the Japanese traditionally formulated theirs.
From Cleopatra’s milk bath to the nightingale’s poop favored by Japanese geishas, women — then and now — will go the extra mile to achieve fairer, more radiant and flawless skin.
And Filipinas are no exception. While some make do with simple home remedies available in their fridge and pantry such as lemon juice, honey and cucumber — believed to give skin that nice, delicious glow — others opt for beauty items that promise instant results. Proof of which is the plethora of lightening products available on the market today.
According to cosmetic surgeon Dr. Lindsay Gail Wilson Torralba, one should always check the labels when buying over-the-counter lightening soaps, creams and lotions.
“Chemical-based skin whiteners can be potentially dangerous and pose health risks like skin discoloration, malfunctions of the internal organs and an increased risk of cancer with extended use. So always go for products that are made of natural ingredients,” explained Dr. Torralba.
Kojiesan Skin Lightening Soap perfectly fits the bill. This beauty bar contains two powerful natural-based ingredients: kojic acid and high-grade virgin coconut oil.
“Kojic acid is a chemical compound made from organic materials. It can also be extracted as a byproduct of fermentation when making sake (Japanese rice wine). Olive oil, on the other hand, is an antioxidant-packed moisturizer. How natural is that?” enthused Trisha Gregorio, marketing director, Kojiesan.
Inspired by the luminous, flawless skin of Japanese women, Beauty Elements Ventures Inc. (BEVI) developed the Kojiesan Lightening Soap, the company’s flagship product, the way the Japanese traditionally formulated theirs.
Amid competition, Kojiesan’s formulation turned out to be the key ingredient in convincing
morenas to become true believers. “With regular use, Kojiesan can slow down melanin pro- duction and prevent darkening of the skin,” added Gregorio. “It’s the best treatment to even out skin tone, erase dark spots and other forms of skin pigmentation.”
Kojiesan Kojic Acid Soap doesn’t contain hydroquinone, mercury or steroids that may cause further skin irritation like blisters, swelling and severe allergy.
As more and more Filipinas fall in love with the Kojiesan effect, the brand recently launched a full range of lightening products — Kojiesan Cleanser+Toner, Face Lightening Cream, Body Lightening Lotion and Lightening Body Wash — to complement its best-selling soap.
At the launch, celebrity makeup artist RB Chanco reiterated the importance of having clean, moisturized and blemish-free skin.
“Celebrities make their living with their pretty faces, but pimples, blotches and flakes couldn’t care less about that. When their skin acts up, high-profile people need to fix it fast. That’s why it’s important to keep your skin clean and moisturized,” Chanco explained.
Chanco advised women to strictly follow this simple skincare regimen: Cleanse, exfoliate, moisturize and wear sunscreen — always.
While the brand enjoys a strong market base here and abroad, Kojiesan is bent on reaching out to more women still baffled about which lightening ingredient works best.
“The new Kojiesan campaign that airs on TV will enlighten them as to what Kojiesan as a product is about and what it can do for your skin. No celebrities, no famous faces — just Kojiesan and you,” noted Gregorio.
Because with Kojiesan, you are the “it” girl. Kojiesan products are available in leading supermarkets and drugstores nationwide.